Collaboration Boosts Camo and Inflatable Leader
- March 30, 2016
- By Brian Lovett
- Products
Fast-forward to 2016. Intex is a worldwide family of companies that’s become a leader in spas, toys, boats, furniture, above-ground pools and high-performance airbeds. The latter category, in the highly competitive camping market, led it to become a Realtree licensee. Currently, Intex makes the Realtree Queen Pillow Rest Raised Airbed with a built-in electric pump.
Read More5 Ways to improve your outdoor social media reach
- March 29, 2016
- By Adam Preston
- Marketing
They say there’s no such thing as “bad publicity.” Aha, but PR can only take you so far — whether it’s entertainment, politics or business — because if you don’t offer something of value, you will soon be forgotten.
Read MoreEarthletics Realtree Camo Jersey Wear
- March 22, 2016
- By Stephanie Mallory
- Products
No one ever said that all of your time and enthusiasm had to be devoted to one passion. Earthletics clothing combines the love of the outdoors with the zeal of the collegiate sports fan in its latest line of Realtree fan wear.
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Hunter Mobility Across State Lines is a Growing Trend
- March 22, 2016
- By Team Realtree
- Research, Infographics
Over the past 30 years, the number of non-resident hunting licenses, tags, permits and stamps as a percentage of total purchases increased from 5.8% of total purchases in 1983 to 8.8% in 2013. This trend indicates a greater mobility of hunters across state lines.
Read More3 Big Mistakes to Avoid in Outdoor Social Media
- March 21, 2016
- By Adam Preston
- Marketing
The first four installments of this series dealt with tools and tactics that will help you work more efficiently when dealing with one or more social media platforms. And if you’ve read this far, I can only assume you have a lot of yourself invested in your platforms. A word of caution: Although you’re spending a lot of time crafting your message and making sure it reaches a lot of (and the right) people, don’t become so caught up in it that you become Narcissus and fall in love with your own image. Because, at the end of the day, a social media page can’t — much less won’t — love you back.
Read MoreTop 2015 Fishing Brands
- March 17, 2016
- By Randall Mueller
- Research, Infographics
Southwick Associates recently reported the most frequently purchased hunting and shooting brands in 2015, which we shared here in an earlier post. Now the market research and economics firm has followed up with the top 2015 fishing brands. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists.
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