BOTE Board Shapes an Industry in Realtree Camo
- April 14, 2016
- By Brian Lovett
- Products
A few years ago, most folks didn’t know what a paddle board was. BOTE boards — including several Realtree models — have changed that. The Fort Walton Beach, Florida, company manufactures cutting-edge paddle boards and gear. Corey Cooper, chief executive officer and director of product for BOTE, said the paddle board market has exploded largely because the public has caught on.
Read MoreRealtree Lifestyle a Big Hit at Magic Fashion Show
- April 13, 2016
- By Randall Mueller
- Trends
It’s no secret that Realtree has grown into as much of a lifestyle brand as a hunting brand. You only need to skim the shelves in any one of the 36,000 retail outlets where 19,000 Realtree-branded clothing products and hard goods can be found. A successful lifestyle brand business didn’t just happen by accident; it was part of a focused effort to meet the demands of consumers who love the outdoor lifestyle and want to show it.
Read MoreStylish Realtree Camo Menswear 2016 by Grey Matter Concepts
- April 12, 2016
- By Stephanie Mallory
- Products
When it comes to menswear, Grey Matter Concepts puts comfort and quality at the forefront, while providing stylish designs for avid outdoorsmen. Grey Matter Concept’s newest Men’s Realtree Collection combines fashion with function and comfort, focusing on a number of offerings, such as outerwear, pants, fleece, graphic tees and layering items. Check out the latest Realtree offerings from Grey Matter Concepts.
Read MoreLessons From Negative Customer Feedback
- April 7, 2016
- By Randall Mueller
- Marketing
There’s nothing better than hearing from customers who love your product, right? Whether you’re in manufacturing or retail, I think you’ll agree that the happy customers who put down good money for your product or service are the people who validate your company’s existence.
Read MoreColumbia Watches Right on Time With Realtree Camo
- April 6, 2016
- By Brian Lovett
- Products
Every outdoorsman wants a camo watch. The trick for manufacturers is setting their timepieces apart from others. Enter functionality combined with Realtree camo. That marriage has placed watches with the Columbia name, a brand famous for outdoor apparel, at the leading edge of a crowded field.
Read MoreYouth Hunting and Shooting Participation
- April 5, 2016
- By Randall Mueller
- Research
The youth market. Manufacturers want to develop products for it. Retailers try endlessly to sell to it. Advertisers scheme on how to target it (or at least how to target the youth market’s parents). But what is this “youth market” and how big is it?
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