New Wiley X Sunglasses in Realtree Xtra Camo -- From Battlefields to the Backwoods

• November 11, 2015
• By Stephanie Mallory
• Products

Born on the battlefield in 1987, Wiley X, Inc. began its quest to become a world leader in the research, development and marketing of protective eyewear and gloves for military, law enforcement and civilian markets. To this day, Wiley X remains a standard-issue item with U.S. Armed Forces and elite Special Forces units. Wiley X’s success quickly escalated when commercial markets that rely on impact resistance began to reach out to Wiley X’s due to its impressive reputation within the military and law enforcement markets.

Where to Find the Hunters, State by State

• November 9, 2015
• By Randall Mueller
• Research

It’s always interesting to analyze the number of hunters in each state. If you’re trying to target a particular state or region with your marketing message, knowing where to get the most bang for your buck is just plain smart.

Hunter numbers by state aren’t difficult to find. Stats can be based on a variety of reporting methods

Strong Growth in Female Hunting and Shooting Numbers

• November 3, 2015
• By Randall Mueller
• Research

Understanding trends in hunting participation is the lifeblood of a successful outdoor business. You have to know who you’re talking to in order to develop effective marketing messages. One emerging trend that is no secret is the rise of female participation in the hunting and shooting sports. But saying there are “more” females in the ranks of outdoors enthusiasts just doesn’t cut it. What does “more” mean? Who’s counting? How are these numbers quantified?

How to Use Twitter Most Efficiently

• October 29, 2015
• By Adam Preston
• Marketing

Twitter, the social media world’s attention-deficit giant, offers myriad benefits for both individuals and businesses. For individuals, it’s all about instant exposure and extending a personal brand. For businesses, it’s trickier. For hunting businesses, especially small ones, unmanaged Twitter accounts can be a huge energy drain on your staff and a potential liability if you don’t take it seriously. You must enlist best business practices toward this vast social media platform.

7 STEPS TO HONING YOUR SOCIAL MEDIA MESSAGE

• October 27, 2015
• By Adam Preston
• Marketing

​Traditional marketing is a proven way to build businesses, but it requires serious investment. This is a major hurdle for small businesses, and that’s why so many upstarts have turned to social media for their marketing efforts. Building and maintaining social pages is relatively inexpensive and can be operated successfully by individuals with little or no training in successful marketing tactics. That’s not to say it’s easy. Just as each brand is different, so is each social media platform. That’s why it is critical to define clear goals and expectations when embarking on any social effort for your business.

Blind Bags - A Trusted Brand Among Waterfowlers You Should Know

• October 22, 2015
• By Stephanie Mallory
• Products

Rig’Em Right™ Waterfowl has built a strong reputation based on the merits of its products, the strength of the brand and the company’s momentum within the outdoor industry. Since entering the waterfowl industry in 2006 when current president and owner, Matthew Cagle, introduced one of the most revolutionary products ever seen in the waterfowl industry, Rig’Em Right has exploded into every major retailer in the US and into many avid waterfowlers’ duck boats or decoy trailers.