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Shooting Sports Participation Remains Steady

The term “shooting sports” covers a wide variety of activities, and because it is so tightly tied to outdoor sports and recreation, it’s good to keep up with trends that measure information about the millions of people who fling arrows, hunt with gun or bow, or send lead downrange with rifles, shotguns and handguns.

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Top 2018 Holiday Gift Categories and Brands

When it comes to holiday gift giving, new clothes are a top choice for shoppers to gift. As reported by eMarketer.com, total holiday apparel sales in the United States for 2018 increased 7.9 percent from the previous year. And retail sales overall enjoyed a 5.1 percent jump, accounting for over $850 billion in sales.

 

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Fitness Industry is No. 1 in Growth in 2018

If statistics can tell a story, then here’s a tale you’ll enjoy if you’re in the fitness products market: The fitness segment of U.S. sports and activities shows more growth than any other.

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A Closer Look at 2019 Outdoor Sports Participation Trends

This is the first of several reports following up on a detailed look at sporting recreation in the U.S. as researched by the National Sporting Goods Association. As explained in our last blog on this topic, the NSGA is striving to find out not only how many participants are taking part in various activities, but also the depth of their participation.

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Digging Deep into 2019 Outdoor Recreation Participation Stats

We frequently share a lot of outdoor recreation participation data with you here at the Realtree Business Blog. Studying participation numbers and trends helps all of us in the industry to understand who and where our marketing efforts should be targeting.

 

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Making Sense of Hunter Numbers

How many hunters do we have in the U.S.? If you have an outdoor industry job that requires you to advertise, market, manufacture or sell to or for hunters, you’ve no doubt tried to answer that question.

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