hero

Business Blog

RESEARCH

Search form

How Generations Follow Brands on Social

About 1 in 2 Millennials and Gen Xers follow a brand on social media, according to a January 2017 survey of 1,000 Internet users conducted by Sprout Social. The social software firm learned 48.8% of Gen Xers (ages 35 to 54) and 48.6% of Millennials (ages 18 to 34) currently follow brands on social; by comparison, only 24.5% of Baby Boomers (ages 55 and older) reported using social media to follow brands.

Read More

U.S. Pet Industry is Booming

The number of American households owning pets is on the rise, along with spending on pet products and services. Approximately 68% of U.S. households own a pet, according to the 2017-2018 American Pet Products Association's National Pet Owners Survey (APPA). That's equivalent to 84.6 million petowning households.

Read More

Sporting Goods Purchases: In-Store is Still Preferred Over Online

In a previous blog post, we began breaking down the results of an extensive study recently published by the National Association of Sporting Goods Retailers: “Shopper Playbook: Insights into the Sporting Goods Shopper.” Let’s continue analyzing a key portion of the study, which is the connection between buying decisions made at physical stores vs. online. Shopping in physical stores is still a favorite part of the purchase journey, even when shoppers included online visits as part of their buying research, according to the study.

Read More

SPORTING GOODS SHOPPER behaviors All Retailers Need to Know About

An extensive study from the National Sporting Goods Association tells a lot about the habits of sporting goods shoppers in the U.S. Shopper Playbook – Insights into the Sporting Goods Shopper, used information from 1600 sporting goods shoppers and 3600 in-store observations to assist retailers in growing their businesses. Here are some of the key takeaways.

Read More

BMX Biking Gaining Popularity Past 3 Years

The American bicycle market is estimated at $6.2 billion USD, with approximately 17.4 million unit sales of bicycles in 2015, according to Statista. Bicycling (road, mountain and BMX) is the second favorite outdoor activity among America's youth and adults alike. According to the Outdoor Foundation's Outdoor Recreation Participation Topline Report 2017, nearly 46 million bicyclists ages 6 and older made 2.5 billion outings in 2016.

Read More

144 Million Americans Participated in Outdoor Activities in 2016

Nearly half of Americans (48.6%) participated in at least one outdoor activity in 2016, according to the Outdoor Foundation's Outdoor Recreation Participation Topline Report 2017. The study also discovered overall participation increased slightly, up 0.2% from 2015. In all, 144 million Americans made 11 billion outdoor outings in 2016.

Read More

Pages

Search form