hero

Business Blog

RESEARCH

Search form

Predicting Trends in Womens’ Firearms Purchases

In past blogs, I’ve frequently focused on some head-turning results from a Southwick Associates research on firearms buyers, conducted in partnership with the National Shooting Sports Foundation. Most of these studies centered on hunting participation habits and recreational shooting activities.

Read More

Bowhunters Exhibit High Participation in Other Sports

Understanding the many sports interests of your core customers provides opportunities to cross-promote products and services. If you’re already selling fall hunting products, for example, why not also find ways to keep interacting with those same customers for the rest of the year?

Read More

Media Consumption Among Hunters and Shooters

Websites and magazines are the preferred sources of information for hunter and shooters. That probably does not come as remarkable news to anyone with even a casual interest in the outdoor industry. What is interesting to note, however, is how interest in various forms of media changes throughout the year, as well as how other forms of media figure into the competition for consumers’ time.

Read More

Understanding Cross-Participation by Firearms Hunters

If you are a manufacturer or retailer whose business focuses on selling to hunters, it may be valuable to know what your core customers’ other interests are. Understanding “cross-participation” in outdoor pursuits is the first step to successful “cross-promotion.”

Read More

3 Trends Among Urban Hunters Will Surprise You

I recently shared the top 3 trends of today’s ethnically diverse hunting population, as identified in a recent study of American hunters. Now let me share another interesting trend: hunters who live and work closer to metropolitan areas.

 

Read More

Smart Voice Assistant Use Rising in 2017

If you've recently asked a smart speaker for the weather or a traffic update, you're not alone. In 2017, some 35.6 million Americans are expected to use a voice-activated assistant device at least monthly, according to eMarketer's forecast. That figure represents a nearly 129% increase in use from 2016.

Read More

Pages

Search form