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Price and Brand Important to Millennial Buying Decisions

Millennials are the largest generation in U.S. history. There are approximately 80 million Millennials in America, according to consulting firm Accenture. By 2030 they will outnumber other demographics by 22 million people. And their buying power is escalating. Accenture predicts Millennials will spend $1.4 trillion annually by 2020 and represent 30% of all U.S. retail sales.

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Shooting Sports Participation Remains Steady

The term “shooting sports” covers a wide variety of activities, and because it is so tightly tied to outdoor sports and recreation, it’s good to keep up with trends that measure information about the millions of people who fling arrows, hunt with gun or bow, or send lead downrange with rifles, shotguns and handguns.

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2019 Bowhunter Survey

With bow season already underway in a few states and about to begin in the rest, now is as good a time as ever to take a look at a snapshot of buying behavior and brand loyalty of some of Realtree’s most avid bowhunting fans and customers.

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A Closer Look at Hunting Knife Purchases IN 2019

In this, our third installment in the summarization of the NSSF’s recently released report, Consumer Knife Market, we’re going to look at some findings specific to hunting knives. With that said, one huge takeaway from the report is that it’s evident that a knife purchased for other uses, or a knife that’s designated for a specific service other than hunting, might very well be used for hunting.

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TOP 30 STATES WITH MOST ACTIVE DUCK HUNTERS IN 2019

In August 2019, the U.S. Fish and Wildlife Service released its report detailing national migratory game bird hunter activity and harvest during 2017-18 hunting seasons.

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Knife Buying Trends in 2019

Hunters, campers, anglers, shooters, hikers … What is the one universal tool that they would agree is indispensable? The answer should be obvious: a knife.

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