Business Blog


Top Hunting and Shooting Brands in 2019

We’ve reported on the huge economic impacts of hunting and fishing from many different sources here over the years. It’s always interesting to see where outdoors enthusiasts are spending their money. Hunting alone contributes $185 million per day to the U.S. economy.


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Southwick Associates’ annual report on buying trends in the world of sportfishing was just released. The Fernandina Beach, Florida, marketing and research firm uses its AnglerSurvey.com consumer panels to identify trends and gather data that can be useful to sales and marketing personnel in the outdoors industry.


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Price and Brand Important to Millennial Buying Decisions

Millennials are the largest generation in U.S. history. There are approximately 80 million Millennials in America, according to consulting firm Accenture. By 2030 they will outnumber other demographics by 22 million people. And their buying power is escalating. Accenture predicts Millennials will spend $1.4 trillion annually by 2020 and represent 30% of all U.S. retail sales.

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Shooting Sports Participation Remains Steady

The term “shooting sports” covers a wide variety of activities, and because it is so tightly tied to outdoor sports and recreation, it’s good to keep up with trends that measure information about the millions of people who fling arrows, hunt with gun or bow, or send lead downrange with rifles, shotguns and handguns.

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2019 Bowhunter Survey

With bow season already underway in a few states and about to begin in the rest, now is as good a time as ever to take a look at a snapshot of buying behavior and brand loyalty of some of Realtree’s most avid bowhunting fans and customers.

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A Closer Look at Hunting Knife Purchases IN 2019

In this, our third installment in the summarization of the NSSF’s recently released report, Consumer Knife Market, we’re going to look at some findings specific to hunting knives. With that said, one huge takeaway from the report is that it’s evident that a knife purchased for other uses, or a knife that’s designated for a specific service other than hunting, might very well be used for hunting.

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