Business Blog


Who is Today's Bowhunter

Bowhunting, an endeavor that is both time- and gear-intensive, tends to attract sportsmen and women who are more passionate than most folks when it comes to their outdoor pursuits. To many of them, bowhunting is a lifestyle.


With that in mind, let’s take a closer look at the U.S.’s nearly 6 million bowhunters and try to better understand who they are and what their other interests include.


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2018 American Waterfowl Population Estimated at Over 41 Million Birds

Duck numbers drop but remain above average. The U.S. Fish & Wildlife Service released its Waterfowl Population Status, 2018 report August 21. This cooperative effort between USFWS and the Canadian Wildlife Service includes the most recent North American waterfowl breeding population estimates.*

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Female Shooting Sports Participation Continues Strong Growth

The remarkable rise in women’s participation in hunting and other shooting sports during the past several years is not big news in the outdoors industry. If you are a manufacturer or retailer, you are no doubt keenly aware of the importance of tailoring offers and products that appeal to the female outdoor enthusiast.

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Popularity of Camping and Camping Equipment is Climbing

The allure of slowing down and sleeping under the stars is drawing more people to camp. Whether it's car camping, an extended camping vacation or just setting up the tent in the backyard for a fun sleepover, 2018 looks to be a good year for campers and camping alike.

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Top 2017 Fishing Brands

American anglers spend more than $10 billion annually on fishing equipment and related auxiliary gear. Their purchases include rods, reels, tackle boxes, artificial lures, special fishing clothing and more. So, what specifically are they buying?

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Fishing Keeps Reeling in More Anglers

Fishing maintains its standing as one of America's favorite outdoor activities. In 2016, fishing was the second-most popular outdoor activity in the United States, trailing only to running/jogging. There were approximately 29.4 million paid fishing license holders in the United States in 2017, which represents the highest number of licensees since 2002.

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