REALTREE GIRL builds affinity by connecting to the young, fashionable, female outdoor enthusiast.
Our core consumer is the female hunter. She represents the smallest of the target groups, but she is the largest consumer. Our biggest growth potential comes from the 18-24-year-old outdoors enthusiast who might not hunt but still wants to be associated with hunting and the outdoors. She is willing to wear camo in other activities, such as loungewear, hiking gear and workout apparel.
A Realtree Girl is a lover of the outdoors, a fashion trendsetter and the girl next door. She knows how to look good in town and in the woods.
Our REALTREE patterns and brands are found on over 19,000-plus products worldwide. There are nearly endless opportunities for more REALTREE products in both hunting and lifestyle categories. WHY NOT YOUR GEAR?
Camo Better in Life.
Over 2,000 licensees offer more than 19,000-plus products in REALTREE. An estimated $4 billion of REALTREE camo and branded product is sold every year by our licensed partners.Send Us A Request