WHY REALTREE FISHING?
Realtree has always had a connection to the fishing industry and the lifestyle, but in 2016, we decided to expand our traditional business of creating the world’s most effective camouflage patterns to creating a fishing brand and family of patterns that would connect the woods to the water and strengthen the bond between the two worlds. We couldn’t be more excited to be working with the industry’s top brands, retailers and anglers to continue our growth, and we hope that you will join us.
How Is This Different Than What Is Already Out In The Market?
It just makes sense then that anglers would have an affinity for the lifestyle represented by America’s No. 1 camo pattern. Already, dozens of REALTREE’s more than 1,000 licensing and retail partners manufacture or market primarily to outdoor enthusiasts who rank fishing at or near the top of their preferred sporting ventures.
REALTREE Primary Demographics
Male Outdoor Enthusiast | Ages 24-55
REALTREE Secondary Demographics
Male Ages 15-45 | Youth | Women All Ages
An Overview of the American Fishing Industry
- America’s Anglers spent $49.8 billion per year on retail fishing-related purchases
- More than 50.2 million Americans went fishing in 2019
- More than 22.9 billion is spent on fishing gear and accessories
- Nearly 1 in 7 Americans take to the water with rod and reel in hand each year
* Sources: Congressional Sportsmen’s Foundation & Outdoor Industry Association
OUR FAMILY OF PATTERNS
REALTREE ASPECT™
REALTREE HORIZON™
REALTREE WAV3™
REALTREE COV3™
REALTREE MAKO™
REALTREE FISHING™
WE ENJOY EVERYTHING ABOUT THE OUTDOORS. I WANTED TO CREATE A CAMO PATTERN THAT CONNECTED NOT ONLY HUNTERS, BUT ALL OUTDOORS PEOPLE, TO THE GREAT SPORT OF FISHING. I BELIEVE WE’VE SUCCEEDED WITH THE REALTREE FISHING PATTERN.
Bill Jordan
Our recent work
MARKETING PROMOTION
Digital Marketing
- 500+ MILLION impressions across all SOCIAL media platforms
- 3+ MILLION monthly pageviews and 1 MILLION unique visitors from website
- 100,000+ OPT-IN list of highly engaged REALTREE enthusiasts
- Paid media
Traditional Marketing
- 118+ MILLION circulation from editorial coverage and advertising
- TRADE SHOWS 15,000+ attendees. REALTREE programs and displays at ICAST
- With a Pro Staff that includes anglers such as Jacob Wheeler, Mark Rose, Andy Morgan and more, REALTREE FISHING is consistently at the top when it comes to brand recognition and exposure
Watch REALTREE Fishing In Action.
When you fish with REALTREE FISHING...
OUR PARTNERS
Learn from their experiences.
WOULD You LIKE TO License WITH US?
Over 1,000 licensees offer more than 30,000 products in REALTREE. An estimated $4 billion of REALTREE camo and branded product is sold every year by our licensed partners.
Send Us A Request