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Introducing REALTREE FISHING

 

WHY REALTREE FISHING?

While the early success of REALTREE was rooted in the hunting industry, three decades later our influence reaches into virtually every corner of the sporting world. With REALTREE established as the preferred brand of sportsmen and sportswomen who love the outdoor lifestyle, extending our influence with REALTREE FISHING is a natural step.



How Is This Different Than What Is Already Out In The Market?


It just makes sense then that anglers would have an affinity for the lifestyle represented by America’s No. 1 camo pattern. Already, dozens of REALTREE’s more than 2,000 licensing and retail partners manufacture or market primarily to outdoor enthusiasts who rank fishing at or near the top of their preferred sporting ventures.


REALTREE Primary Demographics

Male Outdoor Enthusiast | Ages 24-55

REALTREE Secondary Demographics

Male Ages 15-45 | Youth | Women All Ages

An Overview of the American Fishing Industry

  • America’s Anglers spent $35.7 billion on retail fishing-related purchases in 2016

  • More than 38 million Americans went fishing in 2016

  • More than $11 billion is spent on fishing gear, accessories and vehicles

  • Over $23.9 billion goes to fishing trip-related expenses

  • * Sources: Congressional Sportsmen’s Foundation & Outdoor Industry Association

WHY REALTREE FISHING CAMO?

REALTREE is the creator and marketer of the world’s most versatile camo patterns. The introduction of the REALTREE FISHING pattern is a natural step in expanding our lifestyle reach. Just as the Xtra Colors program created marketing opportunities beyond the hunting demographic, REALTREE FISHING, with its wide assortment of fashion shades, is sure to be popular with consumers who are proud of their outdoor lifestyle and value their time on and around the water.

  • REALTREE  fishing - americana

REALTREE FISHING - Americana

 

  • REALTREE  fishing - dark  blue

REALTREE FISHING - Dark Blue

 

  • REALTREE  fishing - black

REALTREE FISHING - Black

 

  • REALTREE  fishing - water color

REALTREE FISHING - Water Color

 

  • REALTREE  fishing - raft

REALTREE FISHING  - Raft

 

  • REALTREE  FISHING - Spinner

REALTREE FISHING - Spinner

 

WE ENJOY EVERYTHING ABOUT THE OUTDOORS. I WANTED TO CREATE A CAMO PATTERN THAT CONNECTED NOT ONLY HUNTERS, BUT ALL OUTDOORS PEOPLE, TO THE GREAT SPORT OF FISHING. I BELIEVE WE’VE SUCCEEDED WITH THE REALTREE FISHING PATTERN.

Bill Jordan

Our recent work

The REALTREE FISHING pattern emphasizes that perception, capturing the feel of reflections, refraction of light and the occasional underwater limb. Also, implications of sonar images are immediately recongizable to hardcore anglers.

All
BRAND
Pattern

MARKETING PROMOTION

Expecting an estimated ONE BILLION impressions for REALTREE FISHING

Digital Marketing



  • 500+ MILLION impressions across all SOCIAL media platforms

  • 3+ MILLION monthly pageviews and 1 MILLION unique visitors from website

  • 100,000+ OPT-IN list of highly engaged REALTREE enthusiasts

  • Paid media


Traditional Marketing



  • 118+ MILLION circulation from editorial coverage and advertising

  • TRADE SHOWS 15,000+ attendees. REALTREE programs and displays at ICAST

  • 120+ PRO STAFF in the field keep REALTREE FISHING top of mind among consumers


Watch REALTREE Fishing In Action.

When you fish with an REALTREE FISHING...

OUR PARTNERS

Learn from their experiences.

WOULD You LIKE TO License WITH US?

Over 2,000 licensees offer more than 20,000-plus products in REALTREE. An estimated $4 billion of REALTREE camo and branded product is sold every year by our licensed partners.

Send Us A Request

REALTREE FISHING SWATCH BOOK REQUESTS