While the early success of REALTREE was rooted in the hunting industry, three decades later our influence reaches into virtually every corner of the sporting world. With REALTREE established as the preferred brand of sportsmen and sportswomen who love the outdoor lifestyle, extending our influence with REALTREE FISHING is a natural step.
It just makes sense then that anglers would have an affinity for the lifestyle represented by America’s No. 1 camo pattern. Already, dozens of REALTREE’s more than 2,000 licensing and retail partners manufacture or market primarily to outdoor enthusiasts who rank fishing at or near the top of their preferred sporting ventures.
* Sources: Congressional Sportsmen’s Foundation & Outdoor Industry Association
REALTREE is the creator and marketer of the world’s most versatile camo patterns. The introduction of the REALTREE FISHING pattern is a natural step in expanding our lifestyle reach. Just as the Xtra Colors program created marketing opportunities beyond the hunting demographic, REALTREE FISHING, with its wide assortment of fashion shades, is sure to be popular with consumers who are proud of their outdoor lifestyle and value their time on and around the water.
WE ENJOY EVERYTHING ABOUT THE OUTDOORS. I WANTED TO CREATE A CAMO PATTERN THAT CONNECTED NOT ONLY HUNTERS, BUT ALL OUTDOORS PEOPLE, TO THE GREAT SPORT OF FISHING. I BELIEVE WE’VE SUCCEEDED WITH THE REALTREE FISHING PATTERN.
The REALTREE FISHING pattern emphasizes that perception, capturing the feel of reflections, refraction of light and the occasional underwater limb. Also, implications of sonar images are immediately recongizable to hardcore anglers.
Expecting an estimated ONE BILLION impressions for REALTREE FISHING
When you fish with REALTREE FISHING...
Learn from their experiences.
Over 2,000 licensees offer more than 20,000-plus products in REALTREE. An estimated $4 billion of REALTREE camo and branded product is sold every year by our licensed partners.
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