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Introducing REALTREE EDGE

 

WHAT'S NEW ABOUT REALTREE EDGE?

The New REALTREE EDGE is the only camo pattern to boast disruption of the human form at a distance while also seamlessly concealing you when the hunt gets close.



How Is This Different Than What Is Already Out In The Market?


With a strong trend of patterns developed in a digital world that claim disruption of the human form is more important than blending into your hunting environment, only REALTREE brings you a pattern that does both. Realistic elements that match your hunting surroundings arranged in a way that completely erases the human form.


REALTREE Primary Demographics

Male Outdoor Enthusiast | Ages 24-55

REALTREE Secondary Demographics

Male Ages 15-45 | Youth | Women All Ages

An Overview of the American Hunting Industry

  • America’s hunters spent $23.7 billion on retail hunting-related purchases in 2016

  • More than 27 million Americans went hunting in 2016

  • More than $16 billion is spent on hunting gear, accessories and vehicles

  • Over $11.3 billion goes to hunting trip-related expenses

  • * Sources: Congressional Sportsmen’s Foundation & National Sporting Goods Association

After 30 years we have seen camouflage really evolve in different kind of ways and techniques and we are excited to be on the cutting edge with new REALTREE EDGE. We can’t be more excited about our latest pattern.

Bill Jordan

EFFECTIVENESS

REALTREE EDGE effectively dominates geographic elements.

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Effectiveness
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MARKETING PROMOTION

Expecting an estimated 3.2 BILLION impressions for EDGE

Digital Marketing



  • 500+ MILLION impressions across all SOCIAL media platforms

  • 3+ MILLION monthly pageviews and 1 MILLION unique visitors from website

  • 100,000+ OPT-IN list of highly engaged REALTREE enthusiasts

  • 3X INCREASED paid media


Traditional Marketing



  • 118+ MILLION circulation from editorial coverage and advertising

  • 45 MILLION HOUSEHOLD impressions, plus 37 REALTREE-sponsored TV shows

  • TRADE SHOWS 73,500+ attendees. REALTREE programs and displays at ATA and SHOT are best in industy

  • 120+ PRO STAFF in the field keep EDGE top of mind among consumers

  • 6 REALTREE-spronsored conservation groups - Delta Waterfowl, Pheasants Forever, Boone & Crockett Hunt Fair Chase, Union Sportsmen’s Alliance, Mule Deer Foundation and Rocky Mountain Elk Foundation.

Watch REALTREE EDGE In Action.

When you hunt with an EDGE...

WOULD You LIKE TO License WITH US?

Over 2,000 licensees offer more than 20,000-plus products in REALTREE. An estimated $4 billion of REALTREE camo and branded product is sold every year by our licensed partners.

Send Us A Request

EDGE PATTERN REQUESTS