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Marketing to Millennials a Key to Business Growth

In the outdoor industry, a successful selling strategy usually begins with marketing to the core audience of hunters and shooters – avid outdoor enthusiasts who are primed and ready to spend on products that will enhance their sport. From there you may try to identify additional potential buyers. First-time hunters might be a target group.

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United Country Real Estate Boasts Impressive Franchise Growth Since Partnering With Realtree

Realtree and United Country, the largest seller of land and recreational properties nationwide, announced their partnership in March of 2019, and since then, United Country Real Estate has boasted a growth of 20 new offices around nine states.

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5 Ways to Deal with a Maturing Instagram Market for Your Brands

It’s hard to believe, but Instagram started barely eight years ago. No one really knew what to expect when this platform opened for business on Oct. 6, 2010, but 25,000 members signed up almost instantly. The founders knew they were onto something, but little did they know of the potential marketing monster they had unleashed.

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HOW to use social media to drive Ecommerce

Ask any savvy advertising or marketing professional who was punching the clock 25 years ago and they will tell you this: Life, and specifically the outdoors business, was a lot simpler before the Internet. Back in those days, hunting, fishing and overall outdoors-related businesses only had a few options for delivering their marketing message to potential customers, but they worked.

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IGTV Hoping to Win Big

Social media powerhouse Instagram recently announced IGTV, a long-form video (longer than 20 minutes) application that will allow users to post and watch videos in a similar fashion to what they currently can do on YouTube. This is big news not only for the creator, Instagram (and its parent company, Facebook), it signals what many of us in the social media world have been predicting for some time: Video will only continue to dominate consumer habits and, perhaps more notably, small-business digital marketing strategies.

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Sell More with “Shoppable” Instagram Posts

Savvy social media managers readily embraced the “Big 3” platforms — Facebook, Twitter and Instagram — when they appeared years ago, but even the best social media minds invested very little time into Instagram because it wasn’t ecommerce friendly. Everything about it was clunky from a monetization standpoint. Sure, you could rack up large follower numbers, but that was about it. For those who wanted to see dollars attached to the platform, it didn’t work.

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