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5 Beginner Outdoor Consumer Categories You Need to Know

Most folks who work in the outdoors industry know the value of newcomers. But let’s face it, as a group we can be patronizing in our product and service offerings. The common practice is to provide entry-level customers with entry-level support. That could be limited product lines (a youth gun, a line of clothing with pink accents, etc.) or it could be limited resources on a website (a simple “where to shoot” guide).

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Marketing to Millennials a Key to Business Growth

In the outdoor industry, a successful selling strategy usually begins with marketing to the core audience of hunters and shooters – avid outdoor enthusiasts who are primed and ready to spend on products that will enhance their sport. From there you may try to identify additional potential buyers. First-time hunters might be a target group.

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3 Ways to Benefit from Facebook Live Videos

Our Facebook newsfeeds have never been so populated with useful, actionable content as they are today. Users are becoming more savvy — and fickle at the same time — with what they post, what they view and, most importantly, what they act upon. Live video is one of the latest trends, almost to the point of oversaturation. Still, businesses and brands are using it very efficiently and effectively to not only separate themselves from the pack but to turn likes, shares and comments into monetized efforts.

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How Instagram Can Connect Customers to Your Business

If you really want a good chuckle — and a healthy dose of “fake news” — just do a simple Google search of the state of today’s top social media platforms. Rumors abound on the longevity or health of each platform, and Instagram is the latest to be overrun with concern.

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3 Reasons Why No One Clicked on Your LinkedIn Content

Linking content — whether internal on your website or external on your social media pages -- is often described as huge, convoluted process that’s best left to professional web managers and SEO geeks. I guess that depends on the size of your online footprint. Sure, if you’re Nike, you’ll probably want to invest in a whole team of techy whiz-bangs.

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Advantages of Licensing in the Outdoor Market

As you already know, growing distribution so you can gain market share is an expensive proposition in terms of dollars, time and resources. In an outdoor market crowded with multiple brands in virtually every popular product category, how do you find success? What is that magic formula that gets your products onto store shelves?

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