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5 things you should know before hiring Social Ambassadors for Your Brand

Social media should be an extension of your existing marketing strategy. Achieving this goal can be daunting when you’re too busy worrying about fulfilling orders and working with business partners. It seems like the rest of the outdoors industry is relying on social media liaisons. Can it work for you?

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5 Things You Must Know About Social Media Messaging

What a fast and unstable road it has been. It was only about seven years ago when we all started clamoring toward social media as a means to grow our brands and businesses. And now, as we sit here in 2018, it seems that a new trend — messaging — is about to again rewrite the rules to everything we do on a daily basis.

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Instagram TV: Hoping to Win Big

Social media powerhouse Instagram recently announced IGTV, a long-form video (longer than 20 minutes) application that will allow users to post and watch videos in a similar fashion to what they currently can do on YouTube. This is big news not only for the creator, Instagram (and its parent company, Facebook), it signals what many of us in the social media world have been predicting for some time: Video will only continue to dominate consumer habits and, perhaps more notably, small-business digital marketing strategies.

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Realtree Fishing Gears Up for Orlando ICAST Trade Show

If you want to expand your footprint in the outdoors industry, a valuable next step would be to visit Booth 1626 at the upcoming ICAST trade show in Orlando, Florida, where Realtree will be expanding upon its recent and fast-growing success with its Realtree Fishing brand.

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Top Hunting and Shooting Brands in 2017

American hunters spend nearly $13 billion annually on hunting equipment and related auxiliary gear. They spend their hunting dollars on guns and rifles, ammo, telescopic sights, bows and arrows, decoys, shooting targets and other related equipment.

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Is 2018 the end for Brick-and-Mortar Retail?

Several big-box retailers are closing their doors this year, leaving a swath of empty real estate and jobs behind. As of April 2018, over 70 million square feet of retail space is scheduled to close this year, according to CNBC.

 

Some of the most notable closures include:

 

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