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The Rise of Mobile Devices For Online Purchases

The role mobile devices are playing in digital shopping and product research is increasing. Criteo, a firm specializing in digital performance advertising, published the study, "State of Mobile Commerce Q4 2015," depicting the rise in mobile devices for digital purchases.

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Retargeting the Perfect Way to Recover Abandoned Shopping Carts

If you're like most online shoppers, you've probably abandoned a shopping cart. According to a group of studies collected by Baymard Institute, the average rate of e-commerce shopping cart abandonment from 2006 through 2015 is 68.63%. More than 2/3rds of digital shoppers are putting items in their cart and never hitting the buy button. It's a challenge unique to digital commerce and retailers are using a variety of tools to save the shopping cart and sale.

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Youtube Video Ads a Priority for Outdoor Retail

In 1979, British band the Buggles released their biggest hit, “Video Killed the Radio Star,” a musical lament chronicling the rise of video and the fall of radio. It was, in fact, the first video ever played on MTV, August 1, 1981. If such a song were written about today's advertising world, it might be justly re-titled as, “Online Video Ads Are Killing the Competition.”

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Lessons From Negative Customer Feedback

There’s nothing better than hearing from customers who love your product, right? Whether you’re in manufacturing or retail, I think you’ll agree that the happy customers who put down good money for your product or service are the people who validate your company’s existence.

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5 Ways to improve your outdoor social media reach

They say there’s no such thing as “bad publicity.” Aha, but PR can only take you so far — whether it’s entertainment, politics or business — because if you don’t offer something of value, you will soon be forgotten.

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3 Big Mistakes to Avoid in Outdoor Social Media

The first four installments of this series dealt with tools and tactics that will help you work more efficiently when dealing with one or more social media platforms. And if you’ve read this far, I can only assume you have a lot of yourself invested in your platforms. A word of caution: Although you’re spending a lot of time crafting your message and making sure it reaches a lot of (and the right) people, don’t become so caught up in it that you become Narcissus and fall in love with your own image. Because, at the end of the day, a social media page can’t — much less won’t — love you back.

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