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How Generations Follow Brands on Social

About 1 in 2 Millennials and Gen Xers follow a brand on social media, according to a January 2017 survey of 1,000 Internet users conducted by Sprout Social. The social software firm learned 48.8% of Gen Xers (ages 35 to 54) and 48.6% of Millennials (ages 18 to 34) currently follow brands on social; by comparison, only 24.5% of Baby Boomers (ages 55 and older) reported using social media to follow brands.

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Realtree Solar Lantern and Flashlights by Hybrid Light

At some point, every outdoors enthusiast has watched the glow of a flashlight, lantern or headlamp fade and wished for a solution. Enter Hybrid Light — specifically, Hybrid Light’s rechargeable outdoors lighting devices adorned in Realtree camouflage.

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NCAA Realtree Camo Stainless-Steel Tumblers

For outdoorsmen and women who also enjoy college team sports, showing off their passions has gotten a lot easier thanks to the new Realtree drinkware line by GameTime Sidekicks. These stylish stainless-steel tumblers display popular NCAA logos on top of Realtree Xtra camo so both loves can be showcased on an item that can be used every single day.

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U.S. Pet Industry is Booming

The number of American households owning pets is on the rise, along with spending on pet products and services. Approximately 68% of U.S. households own a pet, according to the 2017-2018 American Pet Products Association's National Pet Owners Survey (APPA). That's equivalent to 84.6 million petowning households.

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New Realtree Men’s Denim Button-Up Shirts

Driven by the momentum of its wildly popular Realtree jeans, Grace in La is excited to be offering a new line of Realtree men’s button-down denim shirts embellished with Realtree camo accents and logos. These shirts exemplify that West Coast free-spirited lifestyle with unique features designed to turn heads.

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Sporting Goods Purchases: In-Store is Still Preferred Over Online

In a previous blog post, we began breaking down the results of an extensive study recently published by the National Association of Sporting Goods Retailers: “Shopper Playbook: Insights into the Sporting Goods Shopper.” Let’s continue analyzing a key portion of the study, which is the connection between buying decisions made at physical stores vs. online. Shopping in physical stores is still a favorite part of the purchase journey, even when shoppers included online visits as part of their buying research, according to the study.

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