Business Blog


Southwick Associates’ annual report on buying trends in the world of sportfishing was just released. The Fernandina Beach, Florida, marketing and research firm uses its AnglerSurvey.com consumer panels to identify trends and gather data that can be useful to sales and marketing personnel in the outdoors industry.


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Realtree Camo Zippo Products Promise Long-Lasting Outdoor Use

The most recognized lighter brand in the world has joined forces with the most recognized camo brand to offer outdoorsmen and women Realtree camo Zippo products including a variety of camo lighters and a camo flameless handwarmer.

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New Paramount Realtree XCAPE Camo Apparel For Fall 2020

Paramount Outdoors will be rolling out a new line of Realtree XCAPE Camo apparel just in time for the next deer season. From base layers to outerwear, Paramount has hunters covered with Engineered Hunting Gear (EHG) that is specifically designed by hunters for hunters to over perform in the field. The new Realtree EHG items meld the highly effective XCAPE pattern with cutting-edge performance fabrications and tactical treatments with wicking and moisture transport technology into every piece.


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C4 Realtree Apple Watch Bands Offer an Outdoorsy Style and a Comfortable Fit

Realtree makes everything look better. Just check out the new C4 Apple Watch Bands that have been decked out in a variety of Realtree camo and Realtree Fishing pattern options. These great-looking bands were recently added to C4’s already impressive lineup of Realtree products, which include belts and dog collars. In fact, that’s part of the appeal. C4 customers can now coordinate their Apple watch band with their belt and pup’s collar for a look that makes an unmistakable statement.

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Team Sports Get the Realtree Treatment With New Sniper Skin Realtree Grips

As a hockey player, coach and parent, Lee Wright, founding engineer of Sniper Skin, understands the need for continuous improvement in sporting equipment, and he knows that Realtree only makes things better. That’s why Sniper Skin custom-fit sports equipment grips can now be found in two Realtree offerings -- WAV3 and Realtree EDGE camo.

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New Dr. Duck Realtree Timber Flyway Camo Gear for 2020

When they’re not hunting themselves, many public-land waterfowlers follow the adventures of the Dr. Duck duo, Dennis Loosier, aka. Dr. Duck, and Billy Campbell, aka. The Fowl Hunter. These guys eat, sleep and breathe duck hunting and have built quite the following through sharing their public-land adventures on social media, through the Dr. Duck podcast and on the new Realtree 365 show, “Black Cloud with DR. DUCK”.

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