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Marketing to Millennials a Key to Business Growth

In the outdoor industry, a successful selling strategy usually begins with marketing to the core audience of hunters and shooters – avid outdoor enthusiasts who are primed and ready to spend on products that will enhance their sport. From there you may try to identify additional potential buyers. First-time hunters might be a target group.

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Hunters Pay Their Way Via License Fees and Excise Taxes

If you’ve heard it once, you’ve heard it 100 times: Sportsmen and women contribute more to wildlife and habitat conservation than any other group. One glance at the numbers proves it. But what does this really mean in the big picture? Let’s take a look inside those numbers, courtesy of the National Shooting Sports Foundation’s 2017 Industry Intelligence Report, “A Profile of Today’s Hunter.”

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Slumberjack Realtree Tactical Backpacks Boast Trusted Brand Quality

Hunters understand the need for a great backpack – one that will not only store and organize gear, but will stand up to all that Mother Nature can dish out. Sumberjack has introduced a new line of Realtree tactical backpacks that do all this while also making sure your gear remains easily accessible and protected throughout the hunt.

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Predicting Trends in Womens’ Firearms Purchases

In past blogs, I’ve frequently focused on some head-turning results from a Southwick Associates research on firearms buyers, conducted in partnership with the National Shooting Sports Foundation. Most of these studies centered on hunting participation habits and recreational shooting activities.

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Bowhunters Exhibit High Participation in Other Sports

Understanding the many sports interests of your core customers provides opportunities to cross-promote products and services. If you’re already selling fall hunting products, for example, why not also find ways to keep interacting with those same customers for the rest of the year?

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SILVADUR Antimicrobial Technology for Scent-Free Hunting Clothing

Every hunter knows that human scent can ruin a hunt. The second a deer or other game animal catches a whiff of human odor, it heads for the hills. Did you know that whitetails can detect human scent from further away that bloodhounds? Makes you think. For this reason, many hunters take extra precaution to ensure their scent remains undetectable throughout their hunt.

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