Business Blog

Realtree and Ole Miss Team Up on Football Helmet and Gameday Gear


In Ole Miss’s game against Kentucky this Saturday, Oct. 1, the Rebel players will be wearing an exclusive helmet decorated in a Realtree custom color scheme. In addition, the Rebel’s gameday wardrobe will include gear featuring the Realtree design.


Fans can purchase hoodies and Nike tees through Ole Miss Authentics, the official team shop of Ole Miss Athletics operated by Dyehard Fan Supply, and can be purchased now at shop.olemisssports.com, at the Oxford store on Jackson Avenue and on Saturday at stadium and campus locations, including a special Realtree trailer located in the west plaza.


Realtree and Rebel Athletics have been collaborating for several months on this project, but Realtree’s connection to Ole Miss goes back to the early 1970s when Realtree founder and CEO Bill Jordan played wide receiver for the Rebels. Jordan has stayed connected to the program all these years and the Jordan family’s name is featured on the Manning Center indoor field. 


The new helmet will feature a custom color adaption, using the Realtree WAVE3 pattern, that ties in with the Ole Miss on-field uniforms and school colors.


"Most people that know our team here at Realtree know we’re all big sports fans and college football consumes lots of our small talk around the office” Jordan said.  “Of course, Ole Miss and the football team hold a special place in my heart as an alum and former player. As we reviewed some of our key Realtree programs and licensed products for this fall, the idea sort of just hit us – what if we offered Ole Miss a Realtree pattern that the team could consider matching their football uniforms for use on the helmet?”


Vice Chancellor for Intercollegiate Athletics Keith Carter said, “We loved this idea from the minute we heard about it,” Carter said. “Today’s environment around lead times for any sort of equipment has presented challenges, but teamwork between the Realtree team and our athletics staff has been tremendous. Everyone, including head coach Lane Kiffin and our student-athletes, was determined, excited and eager to see this concept become reality, and we’re thrilled to launch the partnership and see how it grows in the years ahead. Our players will take the field Saturday wearing an exclusive helmet that will turn heads and generate excitement amongst our students, alumni and fans.”


Ole Miss head football coach Lane Kiffin said, “Our players and coaches are excited to partner with Realtree and wear this unique new helmet and gear. I appreciate Bill, Tyler and the entire Realtree team for all they have done and continue to do for our program. We look forward to seeing what the future holds for this great collaboration.”


Realtree branded chin straps will be featured on the helmets. The Realtree pattern will be showcased across an assortment of Ole Miss Nike short sleeve and long sleeve shirts. Long sleeve Ole Miss X Realtree hoodies will also be available for the game. The apparel is available exclusively through Ole Miss Authentics, which is powered by Dyehard Fan Supply.


“This is going to be pretty special for us,” said Realtree’s Strategic Business Director and Ole Miss graduate Tyler Jordan. “I’ve grown up watching games, tailgating in The Grove and attended school here at Ole Miss. My dad played here, and it is cool to sit back and see how things come full circle when we think about the fact that he used to wear the Ole Miss uniform when he played, and now we have an opportunity to see the company he founded represented on the helmets, which look incredibly cool.”


Kickoff between No. 11 Ole Miss and No. 7 Kentucky is set for 11 a.m. CT at Vaught-Hemingway Stadium. A limited number of tickets remain available at www.olemisstix.com


Ole Miss Rebels X Realtree WAV3 Pattern Nike Legend Short Sleeve T-Shirt Navy - Soak up some sun while showing off your team loyalty with this Realtree WAV3 pattern Ole Miss tee shirt. Sport these letters loud and proud and enjoy a great game!

Ole Miss Rebels X Realtree WAV3 Pattern Nike Legend Short Sleeve T-Shirt Navy

Ole Miss Rebels X Realtree WAV3 Pattern Nike Legend Long Sleeve T-Shirt Navy – Feel at ease and comfortable anywhere you go while showing off the Realtree WAV3 pattern and your love for the Rebels. This Ole Miss long sleeve tee is truly a grade above the rest. 

Ole Miss Rebels X Realtree WAV3 Pattern Nike Legend long Sleeve T-Shirt Navy


Ole Miss Rebels X Realtree WAV3 Pattern Nike Legend Long Sleeve T-Shirt Red – Be the envy of other Rebels fans when you sport this stylish tee. The Realtree WAV3 pattern gives this comfy tee a unique and stylish look while you’re supporting your favorite team.

Ole Miss Rebels X Realtree WAV3 Pattern Nike Legend Short Sleeve T-Shirt Red


Ole Miss Rebels X Realtree WAV3 Pattern Legend Short Sleeve T-Shirt Red – Enjoy a day at the game and show off your team pride wearing this Realtree WAV3 pattern Ole Miss tee. Team spirit and a love of the outdoors combine to make for one great-looking gameday shirt.

Ole Miss Rebels X Realtree WAV3 Pattern Nike Legend Long Sleeve T-Shirt Red


If you’re ready to showcase REALTREE camo on your products and take advantage of the Realtree name and exposure opportunities, click here for more info on licensing opportunities.