New Realtree Timber™ Pattern Ready to Attract Serious Waterfowlers
Duck hunting in flooded timber is an undertaking like no other in the world of waterfowling. Those who take on the challenge of luring seasoned birds that have heard every type of call and seen every type of decoy spread are a remarkably dedicated bunch. As such, they demand the best performance from all of their gear.
To fulfill those demands, Realtree announces the creation of Timber™ a new pattern that goes above and beyond the expectations of even the most serious waterfowler. Aptly named, the new pattern exemplifies Realtree’s track record of combining cutting-edge technology with firsthand knowledge of what hunters need.
Timber™ represents authenticity, both in its design and message. Its marketing tagline is direct, leaving no question that this is a serious pattern for the most serious of hunters: Carved from the Delta. Secondary messaging includes the follow-up phrase, So You Can Own the Flyway.
When it comes to dedication, heritage and tradition no other outdoor pursuit comes close to waterfowl hunting. So, when we decided to create our next camouflage pattern Bill Jordan and our design team met with some of the most legendary waterfowl hunters, hometown legends, industry icons, and world-class guides to understand their vision for what makes an effective waterfowl pattern. We took notes. We asked questions. We tested and tested again until we were sure we had something truly special. Built off the foundations of past Realtree camouflage patterns we took advantage of new advances in technology and printing allowing us to create a revolutionary new waterfowl pattern that is truly Carved from the Delta: Realtree Timber™. Our most effective and lifelike camo pattern for flooded timber, it’s time to Own the Flyway.
-- Tyler Jordan, Marketing Director of Realtree
Creating a lifelike niche pattern that resonates with veteran duck hunters means getting it right the first time. To that end, Realtree founder Bill Jordan and his design team met with legendary waterfowl hunters and world-class guides to understand their vision for making an effective waterfowl pattern.
Timber™ is built off the foundations of past Realtree camo patterns and then combined with advances in technology and printing. The result is an entirely new camouflage concept that uses an erratic design for increased effectiveness. Timber™ features deep, dark cutouts that add three-dimensional depth to blend in and confuse gamebirds’ vision. Darker tones and strategically placed highlights create excellent contrast and shadow effects.
Anyone who has experienced the thrill of flooded timber duck hunting can’t help but be drawn to this remarkable new pattern, which is instantly recognizable as the answer to perfect concealment.
Realtree revolutionized the way that camo patterns are applied to a wide variety of substrates. This is a key reason why Realtree patterns today are found on more than 30,000 products offered by 2000 licensees. Each year more than $4 billion is spent worldwide on products that wear Realtree camo.
Quality and consistency, the hallmarks of all Realtree patterns, ensure that Timber™ replicates perfectly on both hard goods and clothing. Combined with Realtree’s first-class marketing support, Timber™ is another success story in the making.
For more info, visit Realtree Timber™ microsite - https://timber.realtree.com.
Editor’s Note: To discuss licensing opportunities for Realtree Timber™ or to get a look at the new Timber™ brand book, contact your account manager or get in touch with Brad Schorr, [email protected], or Brian Doughman, [email protected]. If you’re interested in growing your business with a Realtree licensing program, let’s talk! Find out more and contact us here.
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