hero

Business Blog

Search form

Media Consumption Among Hunters and Shooters

Websites and magazines are the preferred sources of information for hunter and shooters. That probably does not come as remarkable news to anyone with even a casual interest in the outdoor industry. What is interesting to note, however, is how interest in various forms of media changes throughout the year, as well as how other forms of media figure into the competition for consumers’ time.

Read More

Understanding Cross-Participation by Firearms Hunters

If you are a manufacturer or retailer whose business focuses on selling to hunters, it may be valuable to know what your core customers’ other interests are. Understanding “cross-participation” in outdoor pursuits is the first step to successful “cross-promotion.”

Read More

Nike and Realtree - Performance Squared

Active outdoors folks demand high-performance products, including footwear. That’s why it’s no surprise that industry giants Nike and Realtree have joined forces to deliver top-of-the-line innovation in that market.

Read More

MILLENNIAL CAMO

Over the past several months I have been traveling the U.S. extensively to apparel tradeshows like Agenda, Magic, Outdoor Retailer, Surf Expo, etc. Just the normal craziness of the wholesale apparel industry filled with trend spotting and plenty of meetings with buyers and brands.

Read More

Igloo Realtree Camo Coolers 2017

If you spend much time outdoors, you understand the importance of a quality cooler, as refreshing, cool drinks and snacks are a must when the temperatures and action heat up. Those who appreciate a great cooler can often be found with Igloos in their truck bed, at the campsite, at the sports field, beach and more. And, those who love the outdoors can select from a number of Realtree camo options in a variety of sizes and styles. Check out Igloo's latest featured products...

Read More

Smart Voice Assistant Use Rising in 2017

If you've recently asked a smart speaker for the weather or a traffic update, you're not alone. In 2017, some 35.6 million Americans are expected to use a voice-activated assistant device at least monthly, according to eMarketer's forecast. That figure represents a nearly 129% increase in use from 2016.

Read More

Pages

Search form