Business Blog

ALPS OutdoorZ Waterfowl Gear Offers Ultimate Concealment in Realtree MAX-7 Camo


Hunters who value comfort, versatility and durability will appreciate ALPS OutdoorZ line of top-quality waterfowl hunting gear now available in the new Realtree MAX-7 waterfowl camo pattern.


Realtree MAX-7 features photorealistic imagery of common elements found in open waterfowl habitat such as reeds, mud, cattails, milo, and corn. This design ensures ALPS blinds, stools and accessories are fully concealed throughout the hunt.


We're really excited to add Realtree MAX-7 to our waterfowl gear offerings for 2022.

We have used Realtree MAX-5 across much of our waterfowl lineup with great success, and the new MAX-7 pattern takes marsh and grassland concealment performance to the next level. All the environmental elements come together in a rich, 3D-like presentation that will certainly help our consumers be successful wherever their hunts take them.

-- Adam Brune, VP of product development.


To kick off our new licensing agreement with Realtree, ALPS OutdoorZ is offering seven products with the MAX-7 pattern, including our popular Legend and Zero-Gravity layout blinds, the Alpha Dog Blind, two folding chairs, a gun sling, and a shell belt. We look forward to incorporating the Realtree MAX-7 pattern into additional ALPS OutdoorZ waterfowl gear in the near future.


In 1993 Dennis Brune started ALPS out of his garage with the goal of providing more gear to those living the active outdoor lifestyle. Since then, it has turned into a family of innovative and collaborative brands.


In 2007, ALPS Brands established ALPS OutdoorZ with the mission of developing affordable, performance-driven hunting gear. It started by producing high-quality hunting furniture and packs and has since expanded into all hunt types and across several hunt categories including packs, furniture, vests, gun cases and blinds.


Legend Layout Blind - The Legend Layout Blind, available in Realtree MAX-7, provides the comfort, concealment, protection and mobility you need for a successful waterfowl hunt. The blind gives hunters an enclosed floor with ALPS’ innovative zero-gravity chair design to keep you off the ground while maintaining a low profile. The enclosed waterproof tarpaulin floor protects you and your gear during harsh, soggy weather. A mesh face screen offers concealment without obstructing your view. The rear zippered door provides easy access to the pit storage area. No assembly is required and the backpack carry straps make hands-free transporting easy. Stubble straps provide better concealment and a padded headrest for maximum comfort. The cockpit opening measures 24 by 56 inches and features zippered flag ports on each side.

Legend Layout Blind Realtree Max-7


Shell Belt – Available in Realtree MAX-7 camo, the Shell Belt is constructed using durable and water-resistant neoprene. It offers 24 shell loops and two zippered pockets for plenty of storage. The adjustable waist belt can be converted and used as a shell clip.

Gun Sling Max-7


Gun Sling – This padded neoprene Realtree MAX-7 gun sling is built for comfort and functionality. Featuring a slip-resistant back and designed with 100% metal clips, this sling performs flawlessly in the field.

Shell Belt Realtree Max-7

Dual Action –The Dual Action’s extra-wide seat and powder-coated steel frame provide both the width and support you need. The sturdy seat and strong back to lean against maximize the comfort level for long sits outdoors. There's even an insulated cooler bag under the seat. The carry strap makes it easy to get your chair back home hassle-free.

Dual Action chair


Steady Ready - The SteadyReady stool keeps you in the hunter-ready position, while maintaining the comfort and support you need. The wide stool makes it more comfortable when you have to stay seated for extended periods of time. The slanted seat is angled to the perfect position to make it easy to get in your stance and shoot. A built-in insulated cooler beneath the seat keeps your beverages and lunch cool throughout the hunt. A mesh, zippered pocket on the front of the cooler keeps small gear handy.


Alpha Dog Blind – The Alpha Dog Blind provides your canine companion the comfort and concealment needed for a full day's hunt in the harshest conditions. A unique aluminum hub design with engineered tips and pins offers quick and easy set-up in seconds. A tapered roof peak provides an unobstructed line of sight for your dog while keeping it concealed. Constructed of durable Realtree MAX-7 600D polyester fabric with black-out backing, the triangular shape of the Alpha Dog Blind provides ultimate concealment from all angles. Meanwhile, the padded 900D polyester fabric floor provides durability and comfort for your partner. Magnetic dual-swing front doors and a dual-swing rear door with buckle closure allow for quick and easy exit/entry options for retrieves. A paracord handle and included shoulder carry bag provide easy transport to and from the field. Stakes keep the blind secure.

Alpha Dog Blind Realtree Max-7

Zero Gravity Layout Blind – The Zero Gravity Layout Blind requires no assembly and boasts numbers of features to make it durable, portable, sturdy and reliable. A zero-gravity chair design keeps you off of the ground while also maintaining a low profile. The fabric flares out on all sides to enhance concealment and allows for storing bags or other accessories in the blind. Backpack carry straps make transporting the blind a breeze. No floor makes cleaning up quick and easy. It includes two side gear pockets for extra items, brush loops throughout for added concealment, heavy-duty threaded stakes for frozen terrain, and a padded headrest for maximum comfort. The cockpit has an opening dimension of 24 x 56 inches and features two zippered flag ports next to the doors.

Zero Gravity Layout Blind Max-7


If you’re ready to showcase REALTREE camo on your products and take advantage of the Realtree name and exposure opportunities, click here for more info on licensing opportunities.