Free Rein Coffee and Realtree Team Up to Launch Outdoor-Inspired Products
- December 30, 2025
- By Team Realtree
- Products
Free Rein Coffee is now offering a selection of Realtree-branded products designed for outdoor lovers who appreciate great coffee and a rugged lifestyle.
The new Free Rein x Realtree Daybreak Coffee kits include bags of 100% Arabica coffee paired with a Realtree-themed insulated tumbler—available in both ground and single-serve pod versions. These kits are crafted to fuel early mornings and days in the field, blending Free Rein’s bold coffee with Realtree’s iconic outdoors aesthetic.
Inspired by the cowboys he worked shoulder to shoulder with, Cole Hauser of “Yellowstone” fame and a few close friends set out to build a coffee brand that everyday Americans who get up early, stay late, and give their all could be proud of.
Free Rein Coffee Company is built on the idea that great coffee fuels a life lived outdoors. Known for bold roasts and no-nonsense blends, Free Rein was created for early mornings in the woods, long days on the job, and anyone who values hard work and authenticity. The brand leans into rugged American values, sourcing quality beans and roasting them with the same grit and attention to detail that defines its loyal following of hunters, anglers, and outdoor enthusiasts.
Free Rein Coffee is headquartered in San Angelo, Texas, where its heritage roastery slow-roasts and hand-packs its coffee blends before distributing them nationwide. Free Rein Coffee products are sold in retail outlets across the U.S., including more than 1,700 Walmart stores.
Free Rein exists to fuel the people who serve our country and communities, from veterans and military members to first responders, nurses, and teachers.
The Daybreak Ground Coffee Kit and the Daybreak Pod Coffee Kit bring together everything you need for mornings that matter. Daybreak coffee is built for early hours, cold hands, and quiet sits. From the first pour to the last light, Daybreak coffee is made to go wherever the hunt takes you.