3 Big Mistakes to Avoid in Outdoor Social Media
- March 21, 2016
- By Adam Preston
- Marketing
The first four installments of this series dealt with tools and tactics that will help you work more efficiently when dealing with one or more social media platforms. And if you’ve read this far, I can only assume you have a lot of yourself invested in your platforms. A word of caution: Although you’re spending a lot of time crafting your message and making sure it reaches a lot of (and the right) people, don’t become so caught up in it that you become Narcissus and fall in love with your own image. Because, at the end of the day, a social media page can’t — much less won’t — love you back.
Read MoreUsing Dedicated Social Posts to Build Outdoors Brand Awareness
- March 9, 2016
- By Adam Preston
- Marketing
No matter how hard we try, even the best-oiled machine won't run automatically. Optimum production requires maintenance, monitoring and regular monitoring. Such is true for any social media campaign, especially one that relies on a dedicated post or posts.
Read MoreHow to Schedule Outdoor Media Posts: Why, When and How
- March 4, 2016
- By Adam Preston
- Marketing
Now more than ever, managing a business’s social media presence can be a full-time job. Lots of companies use their social profiles to offer special deals to fans, provide customer support and give people a reason to come back and spend more money.
Read MoreUnified Commerce is a Top Priority for Retailers
- March 1, 2016
- By Todd Whitesel
- Marketing
Keeping customers content is a constant challenge faced by all retailers. To varying degrees, businesses establish and practice protocols that help distinguish them from the competition and help strengthen their brand. These efforts may include everything from requiring employees to don standardized uniforms to memorizing a script when greeting a customer in-person or on the telephone. And then there is the tone. Some retailers are conservative while others are more boisterous.
Read MoreHow to Track Your Outdoor Social Media Successes
- February 12, 2016
- By Adam Preston
- Marketing
The definition of insanity is doing the same thing over and over again even though it’s not working. Does this describe your social media efforts? You want your business or brand to succeed, but it won’t if you don’t monitor what you’re doing, when you’re doing it and, most importantly, why you’re doing it. Here are three easy ways you can track how, when and if your social media efforts are paying off.
Read MoreWhy You MUST Attend the SHOT Show
- January 11, 2016
- By Randall Mueller
- Marketing
If your business is even remotely related to hunting and shooting, you need no introduction to the SHOT Show. However, if you’ve never attended the Shooting, Hunting and Outdoor Trade Show owned and sponsored by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, SHOT is an event you need to become familiar with if you’re looking for new opportunities.
Read More