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Advantages of Licensing in the Outdoor Market

As you already know, growing distribution so you can gain market share is an expensive proposition in terms of dollars, time and resources. In an outdoor market crowded with multiple brands in virtually every popular product category, how do you find success? What is that magic formula that gets your products onto store shelves?

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5 Ways to Reach More Women Hunters

The influx of more women into hunting’s ranks has created both a positive and puzzling effect among many in the hunting industry over the past three decades. The positives are obvious: an expanding customer base that brings a unique need-set to businesses. The puzzling part of it has to do with learning marketing techniques that seem brand new. They’re not, and that’s what businesses needed to realize. If you want to broaden your approach to the women’s hunting community, deploy these five tactics in 2018:

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5 THINGS TO STOP DOING ON FACEBOOK IN 2018

Facebook is not going away. Brands and businesses have yet to find an easier, cheaper (it’s free!) and more effective way of reaching tens of thousands of followers and customers. Unfortunately, some people in the outdoors industry will never understand how to use social media to bridge the gap between a business and a community. With these points in mind, add the following five STOP phrases to your list of New Year’s resolutions when it comes to managing your brand’s Facebook page.

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Colosseum and Realtree Union Equals Great Outdoor Apparel

Talk about irony. A partnership with origins in team sports has given one of America’s leading apparel companies tremendous freedom to grow its business.

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Realtree Fishing Partners with Jacob Wheeler

Realtree Fishing announced today a partnership with bass professional Jacob Wheeler, bringing together the hottest new brand in fishing with one of the top professional fishermen on the tournament trail.

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How Instagram Can Connect Customers to Your Business

If you really want a good chuckle — and a healthy dose of “fake news” — just do a simple Google search of the state of today’s top social media platforms. Rumors abound on the longevity or health of each platform, and Instagram is the latest to be overrun with concern.

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