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Holiday Shopping Behavior in 2017

This season's holiday shoppers say final price is the most important factor when buying. More than 1,000 American consumers age 18 and older responded to an October 2017 survey asking about their buying influencers...

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Union Sportsmen's Alliance and Realtree Partner for Conservation

The Union Sportsmen's Alliance (USA) recently entered into a multi-year strategic partnership with Realtree, making the brand the exclusive camouflage company of the USA.

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Realtree Fishing and Pro Fisherman Casey Ashley Announce Partnership

Realtree Fishing, a natural extension of parent brand Realtree, the worldwide leader in camo for outdoor enthusiasts everywhere, announces a partnership with bass fishing professional Casey Ashley.

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Realtree Fishing Named Official Camouflage of CCA Florida

The Realtree Fishing camouflage pattern and brand follow the parent company tradition, partnering with conservation groups to ensure the continuation of our outdoor heritage and habitat for generations to come. Today, the Coastal Conservation Association Florida announces Realtree Fishing as the group's "Official Camouflage," creating a partnership that will help both organizations meet their conservation goals.

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5 Business Tips for Companies During Deer Season

Hunting season is finally here: The most wonderful time of the year! Time to head out to the tree stand and enjoy the fruits of your labor? Well, yes and no. Sure, it’s time to embrace the whole reason why you live and breathe the outdoors lifestyle — even in your day job — but it’s also time to laser-focus on the task at hand, and that is growing your business.

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5 Beginner Outdoor Consumer Categories You Need to Know

Most folks who work in the outdoors industry know the value of newcomers. But let’s face it, as a group we can be patronizing in our product and service offerings. The common practice is to provide entry-level customers with entry-level support. That could be limited product lines (a youth gun, a line of clothing with pink accents, etc.) or it could be limited resources on a website (a simple “where to shoot” guide).

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