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Keys to Increasing Deer Hunting Participation

Hunters harvest nearly 6 million white-tailed deer annually in the U.S. A surprising number of Americans who participate in shooting sports or hunt other types of game have never tried deer hunting. There are certainly plenty of opportunities to welcome new deer hunters to the sport. What does it take to convince someone to give it a try?

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10 Reasons Not To Sell Your Products on Amazon

Recently we looked at 10 reasons why you should be selling on Amazon. After all, it's the world's largest ecommerce retail site with millions of active shoppers using the site daily for product research and purchases. But there are also pitfalls to consider when selling on Amazon. Here are 10 reasons not to sell on Amazon.

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5 Ways to Promote New Hunting and Shooting Activities

n a previous blog post - Hunting and Shooting Participation - 5 Important Questions for You and Your Business, we noted the trend of lower hunter participation and the fact that the percentage of people who sport shoot but don’t hunt is now greater than those who hunt but don’t sport-shoot. We also noted that it’s important to keep paying attention to these and related trends and ask yourself how you can adjust your business accordingly to address them.

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10 Reasons Why You Should Be Selling on Amazon

The world of online retail is dominated by Amazon.com. The ecommerce giant had nearly $178 billion (USD) net sales in 2017, according to Statista, a jump of some $42 billion from 2016 net sales. Sales of outdoor and sporting goods items alone in 2016 totaled $5.5 billion (USD). If your business isn't part of the Amazon.com marketplace, you might want to consider these 10 reasons why you should be selling your products on Amazon.

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Advantages of Licensing in the Outdoor Market

As you already know, growing distribution so you can gain market share is an expensive proposition in terms of dollars, time and resources. In an outdoor market crowded with multiple brands in virtually every popular product category, how do you find success? What is that magic formula that gets your products onto store shelves?

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5 Ways to Reach More Women Hunters

The influx of more women into hunting’s ranks has created both a positive and puzzling effect among many in the hunting industry over the past three decades. The positives are obvious: an expanding customer base that brings a unique need-set to businesses. The puzzling part of it has to do with learning marketing techniques that seem brand new. They’re not, and that’s what businesses needed to realize. If you want to broaden your approach to the women’s hunting community, deploy these five tactics in 2018:

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