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Millennials Are INCREASINGLY Using Mobile Coupons

Millennials are at the forefront of mobile coupon use and are increasingly using more mobile discounts. According to research by Valassis, 47% of U.S. millennial coupon users in Q3 2105 used more discounts than in the year before. And 45% used more mobile coupons compared to 30% of all coupon users in the U.S.

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5 Reasons Why Social Video Is the Hot Hand

If you have been paying attention to our social media chats here at business.realtree.com, you’ve probably noticed the increased attention on video. It’s for good reason: because video is where it’s at.

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The Rise of Mobile Devices For Online Purchases

The role mobile devices are playing in digital shopping and product research is increasing. Criteo, a firm specializing in digital performance advertising, published the study, "State of Mobile Commerce Q4 2015," depicting the rise in mobile devices for digital purchases.

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Retargeting the Perfect Way to Recover Abandoned Shopping Carts

If you're like most online shoppers, you've probably abandoned a shopping cart. According to a group of studies collected by Baymard Institute, the average rate of e-commerce shopping cart abandonment from 2006 through 2015 is 68.63%. More than 2/3rds of digital shoppers are putting items in their cart and never hitting the buy button. It's a challenge unique to digital commerce and retailers are using a variety of tools to save the shopping cart and sale.

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Youtube Video Ads a Priority for Outdoor Retail

In 1979, British band the Buggles released their biggest hit, “Video Killed the Radio Star,” a musical lament chronicling the rise of video and the fall of radio. It was, in fact, the first video ever played on MTV, August 1, 1981. If such a song were written about today's advertising world, it might be justly re-titled as, “Online Video Ads Are Killing the Competition.”

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Lessons From Negative Customer Feedback

There’s nothing better than hearing from customers who love your product, right? Whether you’re in manufacturing or retail, I think you’ll agree that the happy customers who put down good money for your product or service are the people who validate your company’s existence.

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