Why You MUST Attend the SHOT Show
- January 11, 2016
- By Randall Mueller
- Marketing
If your business is even remotely related to hunting and shooting, you need no introduction to the SHOT Show. However, if you’ve never attended the Shooting, Hunting and Outdoor Trade Show owned and sponsored by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, SHOT is an event you need to become familiar with if you’re looking for new opportunities.
Read More5 Tips To Use Smartphone Videos For Social Media Marketing in 2016
- December 30, 2015
- By Adam Preston
- Marketing
What’s the hottest trend for 2016 and beyond? That’s easy: Video. It’s all about video these days, and those who “get it” will be the ones leading the charge. Here’s a glimpse at two of the hottest trends in social media video and some tips on how you can employ them into your approach this year.
Read MoreRevenue of Leading Sporting Goods Retailers | Realtree Market Watch
- December 8, 2015
- By Randall Mueller
- Marketing
Here’s a look at the top 20 sporting goods, footwear and apparel retailers in the U.S., using 2014 sales numbers, along with a look at the number of store locations. Note that numbers for stores selling in multiple categories, only sales of sporting goods, footwear and apparel are included here.
Read MoreAthletic Footwear Sales | Realtree Market Watch
- December 1, 2015
- By Randall Mueller
- Marketing
The fast growth in sales of running and jogging shoes in the U.S. in the past decade is a trend worth noting. As reported by Statista using data from the National Sporting Goods Association, this market was just under $2 billion in 2004 but topped $3 billion only eight years later, and remained at that level through 2014. There were 45.1 million pairs of running/jogging shoes sold in 2014.
Read MoreSporting Goods Purchases | Realtree Market Watch
- November 16, 2015
- By Randall Mueller
- Marketing
How big is the sporting goods market? This timeline chart from Statista, based on data from the National Sporting Goods Association, helps put things in perspective. In this case, “sporting goods” means equipment, footwear and clothing.
Read MoreHow to Use Twitter Most Efficiently
- October 29, 2015
- By Adam Preston
- Marketing
Twitter, the social media world’s attention-deficit giant, offers myriad benefits for both individuals and businesses. For individuals, it’s all about instant exposure and extending a personal brand. For businesses, it’s trickier. For hunting businesses, especially small ones, unmanaged Twitter accounts can be a huge energy drain on your staff and a potential liability if you don’t take it seriously. You must enlist best business practices toward this vast social media platform.
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