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Business Blog

MARKETING

5 Tips To Use Smartphone Videos For Social Media Marketing in 2016

What’s the hottest trend for 2016 and beyond? That’s easy: Video. It’s all about video these days, and those who “get it” will be the ones leading the charge. Here’s a glimpse at two of the hottest trends in social media video and some tips on how you can employ them into your approach this year.

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Revenue of Leading Sporting Goods Retailers | Realtree Market Watch

Here’s a look at the top 20 sporting goods, footwear and apparel retailers in the U.S., using 2014 sales numbers, along with a look at the number of store locations. Note that numbers for stores selling in multiple categories, only sales of sporting goods, footwear and apparel are included here.

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Athletic Footwear Sales | Realtree Market Watch

The fast growth in sales of running and jogging shoes in the U.S. in the past decade is a trend worth noting. As reported by Statista using data from the National Sporting Goods Association, this market was just under $2 billion in 2004 but topped $3 billion only eight years later, and remained at that level through 2014. There were 45.1 million pairs of running/jogging shoes sold in 2014.

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Sporting Goods Purchases | Realtree Market Watch

How big is the sporting goods market? This timeline chart from Statista, based on data from the National Sporting Goods Association, helps put things in perspective. In this case, “sporting goods” means equipment, footwear and clothing.

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How to Use Twitter Most Efficiently

Twitter, the social media world’s attention-deficit giant, offers myriad benefits for both individuals and businesses. For individuals, it’s all about instant exposure and extending a personal brand. For businesses, it’s trickier. For hunting businesses, especially small ones, unmanaged Twitter accounts can be a huge energy drain on your staff and a potential liability if you don’t take it seriously. You must enlist best business practices toward this vast social media platform.

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7 STEPS TO HONING YOUR SOCIAL MEDIA MESSAGE

​Traditional marketing is a proven way to build businesses, but it requires serious investment. This is a major hurdle for small businesses, and that’s why so many upstarts have turned to social media for their marketing efforts. Building and maintaining social pages is relatively inexpensive and can be operated successfully by individuals with little or no training in successful marketing tactics. That’s not to say it’s easy. Just as each brand is different, so is each social media platform. That’s why it is critical to define clear goals and expectations when embarking on any social effort for your business.

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