Realtree is excited to share a sneak preview of a creative collaboration with Abel Paul George for the launch of his debut ready-to-wear collection, Farmhand. This collection, set to be released in Fall 2025, will feature Realtree’s iconic Edge camo pattern, reimagined through Abel’s innovative design lens.

 

Abel’s Farmhand collection is a powerful ode to homecoming, a creative journey that delves deep into the essence of returning to one’s roots and embracing the land. Rooted in authenticity, Farmhand highlights the beauty that emerges when we cultivate the parts of ourselves often overlooked. The collection will be unveiled through a series of deliveries, with each one revealing a new chapter in the narrative, culminating in a grand presentation that brings the entire world of Farmhand to life.

 

As Abel puts it, "Growing up in Georgia, Realtree has been integral to how I express my southern heritage. Collaborating with Realtree for my Farmhand collection allows me to showcase the versatility of their fabrics while reflecting my design vision. This partnership blends Realtree's legacy with contemporary fashion, bringing together innovation and authenticity in a way that honors both our roots."

 

A Malayali American creative working within the Fashion Industry, Abel was recently on hand at New York Fashion Week , building anticipation for Farmhand and introducing the unique blend of outdoor utility and fashion-forward design that this collection represents

 

Stay tuned as we bring you more updates on this exciting collaboration. Realtree continues to meet demand from partners operating in the core hunting markets, while also aligning to explore exciting opportunities in non-endemic spaces just like one detailed above with Abel Paul George!

 

 

If you’re ready to showcase REALTREE camo on your products and take advantage of the Realtree name and exposure opportunities, click here for more info on licensing opportunities.