Business Blog


5 Beginner Outdoor Consumer Categories You Need to Know

Most folks who work in the outdoors industry know the value of newcomers. But let’s face it, as a group we can be patronizing in our product and service offerings. The common practice is to provide entry-level customers with entry-level support. That could be limited product lines (a youth gun, a line of clothing with pink accents, etc.) or it could be limited resources on a website (a simple “where to shoot” guide).

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3 Ways to Benefit from Facebook Live Videos

Our Facebook newsfeeds have never been so populated with useful, actionable content as they are today. Users are becoming more savvy — and fickle at the same time — with what they post, what they view and, most importantly, what they act upon. Live video is one of the latest trends, almost to the point of oversaturation. Still, businesses and brands are using it very efficiently and effectively to not only separate themselves from the pack but to turn likes, shares and comments into monetized efforts.

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3 Reasons Why No One Clicked on Your LinkedIn Content

Linking content — whether internal on your website or external on your social media pages -- is often described as huge, convoluted process that’s best left to professional web managers and SEO geeks. I guess that depends on the size of your online footprint. Sure, if you’re Nike, you’ll probably want to invest in a whole team of techy whiz-bangs.

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While the Internet has had an impact on physical stores of all types, it obviously has not killed traditional retail business. A detailed study by the National Sporting Goods Association reveals that a majority of shoppers still prefer to make their purchases in a physical store. We covered this topic here in an earlier blog post.

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Realtree Launches New Fishing Lifestyle Brand

While the early success of Realtree was rooted in the hunting industry, three decades later the company’s influence now reaches into virtually every corner of the sporting world. It is the preferred brand of sportsmen, sportswomen and every person who loves the outdoor lifestyle.


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Realtree Ramping Up for Another Fantastic SHOT Show

Like anyone with business ties to the outdoor industry, we at Realtree are ready to join 70,000 of our friends to make the 2017 SHOT Show fun, exciting and productive. If you’ve never attended the Shooting, Hunting and Outdoor Trade Show owned and sponsored by the National Shooting Sports Foundation, SHOT is an event you need to become familiar with if you’re looking for new opportunities.

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