Business Blog

Realtree Launches New Fishing Lifestyle Brand


While the early success of Realtree was rooted in the hunting industry, three decades later the company’s influence now reaches into virtually every corner of the sporting world. It is the preferred brand of sportsmen, sportswomen and every person who loves the outdoor lifestyle.


It just makes sense then that anglers would have an affinity for the lifestyle represented by America’s No. 1 camo pattern. Already, dozens of Realtree’s more than 2,000 licensing and retail partners manufacture or market primarily to outdoor enthusiasts who rank fishing at or near the top of their preferred sporting ventures.


Having built this fantastic brand recognition that crosses so many active lifestyles, it’s time to make it official: Introducing the newest brand in the Realtree family: REALTREE FISHING!


“It’s not a stretch to understand that the same sportsmen and women who trade their bows and guns for fishing rods during the summer months are drawn to the Realtree brand,” said Brad Schorr, SVP, Licensing & Retail of Realtree. “But Realtree Fishing gives them an additional connection to the iconic brand they know and respect.”


A number of Realtree licensing partners are already marketing to customers who enjoy the angling lifestyle, and they are well-positioned to capitalize on the new Realtree Fishing logo and patterns. These licensees include:


Old Dominion


Grey Matter Concepts

Fencepost Productions



Leg Apparel

Aimee Lynn

Captivating Headwear

Outdoor Cap Company

KJ Sportswear

Pivotal Partners

Paramount Apparel Int

Otter Box /Lifeproof

A&H Swimwear


Folsom of Florida

Birch Island



Marketing efforts behind the Realtree Fishing logo are ramping up to impact the marketplace in a big way next year, turning heads on clothing, swimwear, and fishing products and accessories. This is an excellent opportunity to introduce new product lines or expand new ones with a marketing slant that captures the attention of year-round sportsmen and women.


To get in on this exciting, groundbreaking brand, contact your Realtree Licensing account representative today or submit your request here.


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Editor’s Note: To find out more about growing your sales or retail programs with the addition of licensed Realtree Fishing products, contact a Realtree Licensing representative today: realtree[email protected]; or (706) 569-9101.