The Realtree Fishing camouflage pattern and brand follow the parent company tradition, partnering with conservation groups to ensure the continuation of our outdoor heritage and habitat for generations to come. Today, the Coastal Conservation Association Florida announces Realtree Fishing as the group's "Official Camouflage," creating a partnership that will help both organizations meet their conservation goals.

"I have seen firsthand the great work of CCA Florida and their statewide volunteers," said Realtree president and CEO Bill Jordan. "With Florida as a next-door neighbor and a great state to hunt and fish, I've spent many hours, days and weeks there enjoying the outdoors. CCA Florida has been instrumental in bringing back and maintaining so much of the state's incredible natural resources, and all of us at Realtree are especially proud to team with such a respected conservation group to keep our traditions alive."

In addition, Realtree Fishing is contributing $25,000 to be awarded in the CCA Florida STAR Youth Scholarship Division, Presented by Academy Sports & Outdoors. CCA Florida's "New Tide" (youth) members from ages 6-17 are eligible to participate, ensuring this sponsorship meets Realtree Fishing's main goal of getting youth outdoors.

"Realtree's dedication to family and friends, conservation, the outdoor lifestyle and their new Realtree Fishing brand with the iconic hook/antler logo make them the perfect 'official camo pattern' for CCA Florida and the STAR competition. CCA Florida and STAR are thrilled to partner with such a wonderful organization as Realtree. Their support of a $25,000 scholarship in the 2018 and 2019 Youth Division of STAR and their support as a sponsor of CCA's statewide initiatives is a great compliment to all our organizations efforts," said STAR Director Capt. Leiza Fitzgerald.

About Realtree Fishing
Realtree Fishing is a natural extension of parent brand Realtree, the world's leading camouflage designer, marketer and licensor. Realtree Fishing's growing partnerships in manufacturing, retail and conservation ensure that the brand's customers will enjoy the best fishing products, availability and natural resources access for generations to come. Find Realtree Fishing on Facebook, Instagram, Twitter and at www.RealtreeFishing.com.

About CCA Florida
Coastal Conservation Association (CCA) was founded in 1977 after drastic commercial overfishing along the Texas coast decimated redfish and speckled trout populations. One of 19 state chapters, CCA Florida became the fifth state chapter in 1985. A 501(c)3 non-profit, the purpose of CCA is to advise and educate the public on conservation of marine resources. Through habitat restoration projects, water quality initiatives and fisheries advocacy, CCA Florida works with its over 18,000 members including recreational anglers and outdoor enthusiasts to conserve and enhance marine resources and coastal environments. Join the conversation on Facebook or learn more at ccaflorida.org.