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Female Shooting Sports Participation Continues Strong Growth

The remarkable rise in women’s participation in hunting and other shooting sports during the past several years is not big news in the outdoors industry. If you are a manufacturer or retailer, you are no doubt keenly aware of the importance of tailoring offers and products that appeal to the female outdoor enthusiast.

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Popularity of Camping and Camping Equipment is Climbing

The allure of slowing down and sleeping under the stars is drawing more people to camp. Whether it's car camping, an extended camping vacation or just setting up the tent in the backyard for a fun sleepover, 2018 looks to be a good year for campers and camping alike.

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Top 2017 Fishing Brands

American anglers spend more than $10 billion annually on fishing equipment and related auxiliary gear. Their purchases include rods, reels, tackle boxes, artificial lures, special fishing clothing and more. So, what specifically are they buying?

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Fishing Keeps Reeling in More Anglers

Fishing maintains its standing as one of America's favorite outdoor activities. In 2016, fishing was the second-most popular outdoor activity in the United States, trailing only to running/jogging. There were approximately 29.4 million paid fishing license holders in the United States in 2017, which represents the highest number of licensees since 2002.

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American Hunters Spend Over $26 Billion Annually

Hunting is a time-honored pastime and outdoor tradition enjoyed by many U.S. citizens. These sports persons took 147 million trips and hunted 184 million days. And they spent $26.2 billion on hunting-related expenses, based on the U.S. Fish & Wildlife Service's 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation.

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Shopping Habits of Social Media Followers Tied to Age

Got lots of folks following your brand on social media? Great! Have you found ways to turn your followers into spenders? Even better! But you have to know your audience.

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