Fishing Keeps Reeling in More Anglers

• June 21, 2018
• By Todd Whitesel
• Research

Fishing maintains its standing as one of America's favorite outdoor activities. In 2016, fishing was the second-most popular outdoor activity in the United States, trailing only to running/jogging. There were approximately 29.4 million paid fishing license holders in the United States in 2017, which represents the highest number of licensees since 2002.

American Hunters Spend Over $26 Billion Annually

• June 12, 2018
• By Todd Whitesel
• Research

Hunting is a time-honored pastime and outdoor tradition enjoyed by many U.S. citizens. These sports persons took 147 million trips and hunted 184 million days. And they spent $26.2 billion on hunting-related expenses, based on the U.S. Fish & Wildlife Service's 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation.

Shopping Habits of Social Media Followers Tied to Age

• May 31, 2018
• By Team Realtree
• Research

Got lots of folks following your brand on social media? Great! Have you found ways to turn your followers into spenders? Even better! But you have to know your audience.

Top Hunting and Shooting Brands in 2017

• May 22, 2018
• By Todd Whitesel
• Marketing, Research

American hunters spend nearly $13 billion annually on hunting equipment and related auxiliary gear. They spend their hunting dollars on guns and rifles, ammo, telescopic sights, bows and arrows, decoys, shooting targets and other related equipment.

Is 2018 the end for Brick-and-Mortar Retail?

• May 10, 2018
• By Todd Whitesel
• Marketing, Research

Several big-box retailers are closing their doors this year, leaving a swath of empty real estate and jobs behind. As of April 2018, over 70 million square feet of retail space is scheduled to close this year, according to CNBC.

Some of the most notable closures include:

U.S. Angler Expenditures in 2016

• May 4, 2018
• By Todd Whitesel
• Research

Fishing is one of America's most popular outdoor activities. Almost 36 million Americans 16 years and older went fishing in 2016. It's also an important revenue source that creates and supports thousands of jobs nationwide. Anglers took 383 million fishing trips during the year and spent $46.1 billion on fishing-related expenses.