Business Blog


Hunter Numbers are Really NOT a Mystery

How many hunters do we have in the U.S.? Ask any number of sources, including those who should really know, and you’ll get a number anywhere between 12 million and 20 million. That’s quite a difference, and it makes you wonder who’s counting and how they’re doing it. Let’s take a closer look at how various sources arrive at their data.

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Youth Participation is Significant Part of Outdoor Industry

Recently updated numbers on youth participation in shooting and hunting emphasize the significant influence that 7- to 17-year-olds have on the future of the outdoor industry.

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Hunting Expenditures Add Up to Huge Economic Impact

In an earlier blog, we looked at the huge positive financial impact sportsmen and women make through license fees ($853 million in 2015) and excise taxes on firearms and ammo purchases ($866 million in 2016). While those are some big numbers, they are only a fraction of what hunters spend on their sport altogether. To gauge the comprehensive economic impact of hunting, here’s a detailed look at the whole picture.

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Self-Filming of Hunts Takes Off in a Big Way

It wasn’t long ago when antlers, feathers or perhaps a single photograph was all hunters had to help them relive successful hunts. That all changed with advent of video equipment and, especially, smartphones. Today, the hunt is not only remembered, it is shared repeatedly among hunters, their friends and — with social media — pretty much the whole world.

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A Closer Look at Sports Participation 2017

If you’re in the outdoor industry, here’s a quick refresher on market size. In 2016, according to the latest report from the National Sporting Goods Association, 5.8 million bowhunters, 18 million firearms hunters and 33.3 million anglers took to the woods, fields and water in pursuit of fish and game.

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America’s Deer Harvest by the Numbers

Year in and year out, the whitetail deer reigns as America’s No. 1 big-game animal, with an annual harvest of roughly 6 million animals. Figures from 2015 as reported in the National Shooting Sports Foundation’s 2017 Industry Intelligence Report put the tally at 5,801,978.

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