How Generations Follow Brands on Social
- June 21, 2017
- By Todd Whitesel
- Research
About 1 in 2 Millennials and Gen Xers follow a brand on social media, according to a January 2017 survey of 1,000 Internet users conducted by Sprout Social. The social software firm learned 48.8% of Gen Xers (ages 35 to 54) and 48.6% of Millennials (ages 18 to 34) currently follow brands on social; by comparison, only 24.5% of Baby Boomers (ages 55 and older) reported using social media to follow brands.
Read MoreU.S. Pet Industry is Booming
- June 8, 2017
- By Todd Whitesel
- Research
The number of American households owning pets is on the rise, along with spending on pet products and services. Approximately 68% of U.S. households own a pet, according to the 2017-2018 American Pet Products Association's National Pet Owners Survey (APPA). That's equivalent to 84.6 million petowning households.
Read MoreSPORTING GOODS SHOPPER behaviors All Retailers Need to Know About
- May 23, 2017
- By Team Realtree
- Research
An extensive study from the National Sporting Goods Association tells a lot about the habits of sporting goods shoppers in the U.S. Shopper Playbook – Insights into the Sporting Goods Shopper, used information from 1600 sporting goods shoppers and 3600 in-store observations to assist retailers in growing their businesses. Here are some of the key takeaways.
Read More144 Million Americans Participated in Outdoor Activities in 2016
- May 10, 2017
- By Todd Whitesel
- Research
Nearly half of Americans (48.6%) participated in at least one outdoor activity in 2016, according to the Outdoor Foundation's Outdoor Recreation Participation Topline Report 2017. The study also discovered overall participation increased slightly, up 0.2% from 2015. In all, 144 million Americans made 11 billion outdoor outings in 2016.
Read MoreFishing and Hunting Contribute Billions to U.S. Economy
- May 4, 2017
- By Todd Whitesel
- Research
Fishing and hunting are long-standing institutions in the United States. Not only are they hobbies enjoyed by millions, fishing and hunting are important contributors to the country's massive outdoor recreation economy. Consumer spending on outdoor recreation contributes $887 billion to the U.S. economy, employs 7.6 million Americans and generates $125 billion in tax revenues.
Read More5 Worst States for Buck Hunting
- May 2, 2017
- By Adam Preston
- Research
Thanks to exhaustive information compiled by the Quality Deer Management Association, trends in deer hunting, and especially buck hunting, have shown some interesting shifts in the haves and have-nots when it comes to whitetail opportunities. An earlier post here at the Realtree Business Blog identified the “Top 5” states for buck hunting. This time, let’s look at the lower-tier states — at least when it comes to overall trends.
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