Understanding Cross-Participation by Firearms Hunters
- August 1, 2017
- By Team Realtree
- Research
If you are a manufacturer or retailer whose business focuses on selling to hunters, it may be valuable to know what your core customers’ other interests are. Understanding “cross-participation” in outdoor pursuits is the first step to successful “cross-promotion.”
Read MoreSmart Voice Assistant Use Rising in 2017
If you've recently asked a smart speaker for the weather or a traffic update, you're not alone. In 2017, some 35.6 million Americans are expected to use a voice-activated assistant device at least monthly, according to eMarketer's forecast. That figure represents a nearly 129% increase in use from 2016.
Read MoreHow Generations Follow Brands on Social
- June 21, 2017
- By Todd Whitesel
- Research
About 1 in 2 Millennials and Gen Xers follow a brand on social media, according to a January 2017 survey of 1,000 Internet users conducted by Sprout Social. The social software firm learned 48.8% of Gen Xers (ages 35 to 54) and 48.6% of Millennials (ages 18 to 34) currently follow brands on social; by comparison, only 24.5% of Baby Boomers (ages 55 and older) reported using social media to follow brands.
Read MoreU.S. Pet Industry is Booming
- June 8, 2017
- By Todd Whitesel
- Research
The number of American households owning pets is on the rise, along with spending on pet products and services. Approximately 68% of U.S. households own a pet, according to the 2017-2018 American Pet Products Association's National Pet Owners Survey (APPA). That's equivalent to 84.6 million petowning households.
Read MoreSPORTING GOODS SHOPPER behaviors All Retailers Need to Know About
- May 23, 2017
- By Team Realtree
- Research
An extensive study from the National Sporting Goods Association tells a lot about the habits of sporting goods shoppers in the U.S. Shopper Playbook – Insights into the Sporting Goods Shopper, used information from 1600 sporting goods shoppers and 3600 in-store observations to assist retailers in growing their businesses. Here are some of the key takeaways.
Read MoreBMX Biking Gaining Popularity Past 3 Years
- May 17, 2017
- By Todd Whitesel
- Research
The American bicycle market is estimated at $6.2 billion USD, with approximately 17.4 million unit sales of bicycles in 2015, according to Statista. Bicycling (road, mountain and BMX) is the second favorite outdoor activity among America's youth and adults alike. According to the Outdoor Foundation's Outdoor Recreation Participation Topline Report 2017, nearly 46 million bicyclists ages 6 and older made 2.5 billion outings in 2016.
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