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Smart Voice Assistant Use Rising in 2017

If you've recently asked a smart speaker for the weather or a traffic update, you're not alone. In 2017, some 35.6 million Americans are expected to use a voice-activated assistant device at least monthly, according to eMarketer's forecast. That figure represents a nearly 129% increase in use from 2016.

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How Generations Follow Brands on Social

About 1 in 2 Millennials and Gen Xers follow a brand on social media, according to a January 2017 survey of 1,000 Internet users conducted by Sprout Social. The social software firm learned 48.8% of Gen Xers (ages 35 to 54) and 48.6% of Millennials (ages 18 to 34) currently follow brands on social; by comparison, only 24.5% of Baby Boomers (ages 55 and older) reported using social media to follow brands.

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U.S. Pet Industry is Booming

The number of American households owning pets is on the rise, along with spending on pet products and services. Approximately 68% of U.S. households own a pet, according to the 2017-2018 American Pet Products Association's National Pet Owners Survey (APPA). That's equivalent to 84.6 million petowning households.

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SPORTING GOODS SHOPPER behaviors All Retailers Need to Know About

An extensive study from the National Sporting Goods Association tells a lot about the habits of sporting goods shoppers in the U.S. Shopper Playbook – Insights into the Sporting Goods Shopper, used information from 1600 sporting goods shoppers and 3600 in-store observations to assist retailers in growing their businesses. Here are some of the key takeaways.

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BMX Biking Gaining Popularity Past 3 Years

The American bicycle market is estimated at $6.2 billion USD, with approximately 17.4 million unit sales of bicycles in 2015, according to Statista. Bicycling (road, mountain and BMX) is the second favorite outdoor activity among America's youth and adults alike. According to the Outdoor Foundation's Outdoor Recreation Participation Topline Report 2017, nearly 46 million bicyclists ages 6 and older made 2.5 billion outings in 2016.

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144 Million Americans Participated in Outdoor Activities in 2016

Nearly half of Americans (48.6%) participated in at least one outdoor activity in 2016, according to the Outdoor Foundation's Outdoor Recreation Participation Topline Report 2017. The study also discovered overall participation increased slightly, up 0.2% from 2015. In all, 144 million Americans made 11 billion outdoor outings in 2016.

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