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How Big is the Sporting Footwear Market?

Just for fun, let’s think big for a moment. Big, as in $21 BILLION worth of big. That’s the size of the U.S. sporting footwear market, according to statistics from the National Sporting Goods Association.

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Running Shoes Market Has Enjoyed Significant Increase in Sales

Americans love getting outdoors, and running is their top outdoor activity of all, according to the Outdoor Foundation's Outdoor Recreation Topline Report 2016.

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A Snapshot of Camping in America

Camping is the fourth most popular outdoor activity for Americans, based on participation rates of campers 6 years and older. Nearly 12% of all adult Americans – 25 million people – went camping in 2015, according to The Outdoor Foundation's Research Participation 2016 Topline report.

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A Snapshot of Fishing in America

Fishing is one of America's favorite outdoor pastimes, enjoyed by young and old alike. Fishing was the fourth most popular outdoor activity in 2015 by participation rate and by frequency of participation for youth and young adults, ages 6 to 24, according to the Outdoor Foundation's Research Participation Topline 2016 report. Eighteen percent of that demographic – 14.8 million people – participated in either freshwater, saltwater or fly fishing.

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Trends in Hunting and Fishing Participation Cross-Over

According to data from the U.S. Fish & Wildlife Service, each year roughly one-third of U.S. hunters choose to only hunt while two-thirds participate in both hunting and fishing. These “cross-over” outdoor enthusiasts have higher rates of license renewal when compared to those who only hunt. Check out the infographic.

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Upswing in Women Deer Hunter Numbers Predicted

There’s no doubt about it: The whitetail deer is king of America’s game animals. That hasn’t changed in decades. What has and is changing is the demographic makeup of the hunters who pursue these animals.

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