Demand for Reusable Beverage Containers Growing Fast
- February 23, 2017
- By Todd Whitesel
- Research
Reusable water bottles are often the go-to solution for thirsty people on the move. Whether it’s coffee during the morning commute, tea for an afternoon break or staying hydrated with water on the trails, when we need to keep our favorite drinks at the ready these containers are a popular choice. And demand is growing.
Read MoreUnderstanding the Sporting Goods Shopper’s Purchase Journey
- December 13, 2016
- By Randall Mueller
- Research
Despite the rise of online retailing, brick-and-mortar sporting goods stores still fill a welcome, important and needed role for the sporting goods shopper. That’s only one of many insights gleaned from “Shopper Playbook: Insights into the Sporting Goods Shopper,” an extensive study recently published by the National Association of Sporting Goods Retailers.
Read MoreHow to Reach the Millennial Generation of Hunters
- November 29, 2016
- By Team Realtree
- Research
If you’ve ever wondered about the best marketing strategies to reach millennial hunters, you’re not alone. The millennial generation communicates and consumes media far differently than their predecessors. To further complicate matters, their participation in hunting is not consistent. The challenge is to attract millennials to hunting and then keep their attention so they become lifelong participants.
Read MoreWhy Outdoor Retail Must Embrace Technology
- November 15, 2016
- By Todd Whitesel
- Research
It's no secret that consumers rely on technology for product research, reviews and price comparisons before purchasing. But even with the rise of online shopping, there's still room for retail and the first-hand experiences that only a brick-and-mortar store can deliver.
Read MoreMedia Consumption Among Anglers 2016
- October 26, 2016
- By Team Realtree
- Research
With a few clicks on the TV remote or computer mouse, sportsmen and women can find a seemingly inexhaustible supply of information available about their outdoor pursuits. In this ever-changing media landscape, it’s important to keep an eye on where and how your customers prefer to receive their information. In an earlier post, we summarized some conclusions about the media consumption habits of hunters and shooters. Now we’ll take a look at similar data for anglers.
Read MoreA Snapshot of America’s Waterfowl Species and Hunters
- September 28, 2016
- By Team Realtree
- Research
In recent blog posts we’ve presented a snapshot look at both big-game and small-game hunter participation in an effort to offer perspective on market sizes. Here we’ll take a look at migratory bird hunter numbers.
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