Economic Impact of Hunting and Shooting
- May 12, 2016
- By Team Realtree
- Research, Infographics
The contribution to America’s economy from our country’s millions of hunters and shooters is much bigger than the average person probably would guess. According to summary data presented by the National Shooting Sports Foundation in its 2015-2016 Industry Reference Guide, the total economic impact of hunting and target shooting combined equates to $110 billion.
Read MoreA Look at Hunter Churn Numbers
- April 19, 2016
- By Randall Mueller
- Research, Infographics
The number of hunting licenses sold has bounced around between 14 million and 16 million every year since 1960. Meanwhile, the U.S. population 15 years and older has more than doubled from 123 million in 1960 to more than 250 million. To put it another way, in 1960, 11.3% of U.S. residents 15 and older hunted; today it’s roughly 6%.
Read MoreYouth Hunting and Shooting Participation
- April 5, 2016
- By Randall Mueller
- Research
The youth market. Manufacturers want to develop products for it. Retailers try endlessly to sell to it. Advertisers scheme on how to target it (or at least how to target the youth market’s parents). But what is this “youth market” and how big is it?
Read MoreHunter Mobility Across State Lines is a Growing Trend
- March 22, 2016
- By Team Realtree
- Research, Infographics
Over the past 30 years, the number of non-resident hunting licenses, tags, permits and stamps as a percentage of total purchases increased from 5.8% of total purchases in 1983 to 8.8% in 2013. This trend indicates a greater mobility of hunters across state lines.
Read MoreTop 2015 Fishing Brands
- March 17, 2016
- By Randall Mueller
- Research, Infographics
Southwick Associates recently reported the most frequently purchased hunting and shooting brands in 2015, which we shared here in an earlier post. Now the market research and economics firm has followed up with the top 2015 fishing brands. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists.
Read MoreWomen Impacting Shooting and Hunting Industry
- March 15, 2016
- By Randall Mueller
- Research
In recognition of International Women’s Day on March 8, the NRA Blog featured 12 women who are “shaping the shooting world.” Even the most casual observer of the shooting and hunting industry will recognize some of the names and faces of these influential ladies. You can read the post here.
Read More
