Business Blog


Upswing in Women Deer Hunter Numbers Predicted

There’s no doubt about it: The whitetail deer is king of America’s game animals. That hasn’t changed in decades. What has and is changing is the demographic makeup of the hunters who pursue these animals.

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Top Most Popular Outdoor Activities 2016

Nearly half of all Americans (48.4%) participated in at least one outdoor activity in 2015. That equates to 142.4 million participants, who went on a collective 11.7 billion outdoor outings. Check out the Infographic.

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A Summary of the Recent White-Tailed Deer Harvest

It’s no surprise that the white-tailed deer is the United States’ most popular big game species. Between 2009 and 2013, the total reported harvest came in between 6.1 and 6.4 million animals. Check out the infographic now.

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Economic Impact of Hunting and Shooting

The contribution to America’s economy from our country’s millions of hunters and shooters is much bigger than the average person probably would guess. According to summary data presented by the National Shooting Sports Foundation in its 2015-2016 Industry Reference Guide, the total economic impact of hunting and target shooting combined equates to $110 billion.

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A Look at Hunter Churn Numbers

The number of hunting licenses sold has bounced around between 14 million and 16 million every year since 1960. Meanwhile, the U.S. population 15 years and older has more than doubled from 123 million in 1960 to more than 250 million. To put it another way, in 1960, 11.3% of U.S. residents 15 and older hunted; today it’s roughly 6%.

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Youth Hunting and Shooting Participation

The youth market. Manufacturers want to develop products for it. Retailers try endlessly to sell to it. Advertisers scheme on how to target it (or at least how to target the youth market’s parents). But what is this “youth market” and how big is it?

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