How Big is the Shooting Market?
- October 8, 2015
- By Randall Mueller
- Research
The number of participants in recreational shooting activities has been on the rise for the past several years. While most folks within the hunting and shooting industry know this, what does this really mean in terms of numbers? In other words, how big of a market are we talking about here?
Read MoreCrossbow Boom Kickstarts Hunting Businesses
- October 6, 2015
- By Adam Preston
- Research
There have been few success stories in the hunting industry as compelling as the rise of the modern crossbow and crossbow hunting. Crossbows themselves have been around since 700 BC. However, it has seemingly taken nearly that long for hunters to realize they belong in the bowhunting community.
Read MoreThe Tax that Hunters are Proud to Pay
- October 1, 2015
- By Randall Mueller
- Research
Most consumers and employees in the outdoor industry are aware that sportsmen and women are the biggest contributors to conservation via their support of conservation groups and purchases of hunting licenses. And then there’s the “excise tax.” Most people have heard of it, but do you know exactly what it is and how it impacts the health of America’s wildlife populations?
Read MoreA Clear Look at Hunting Optics Purchases
- September 29, 2015
- By Randall Mueller
- Research
The quality of hunting optics continues to get better, and sportsmen aren’t afraid to open their wallets to put a new scope on a rifle or upgrade their binoculars. According to the National Shooting Sports Foundation, in 2013 (the latest year for which stats are available), the average scope purchase was $274.14 and the average binocular purchase was $303.48.
Read MoreBig Market for Hunting Video Products
- September 23, 2015
- By Randall Mueller
- Research
Realtree has always been at the forefront of producing high-quality hunting videos. This year marks the release of the 23rd edition of the Monster Bucks Series. It’s hard to comprehend how technology has changed since Bill Jordan and Team Realtree introduced the hunting world to their brand of heart-pounding, big-buck action.
Read MoreHunting Safety Facts and Figures
- September 10, 2015
- By Randall Mueller
- Research
It’s been a welcome trend to see the number of reported hunting accidents continue on a steady decline. According to the U.S. Fish & Wildlife Service and International Hunter Education Association, approximately $415 million in excise tax monies (tax collected on the sale of firearms and ammunition) were apportioned to states for the purpose of hunter education and safety training from 2009-2013.
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