The Impact of Women on the Firearms Industry

• December 17, 2015
• By Laura Kippen
• Research

If your business is even remotely tied to firearms, you already know that women make up one of the fastest growing segments, if not THE fastest-growing segment, of new gun owners in the U.S. Women and guns – it’s not just a headline, it’s a real phenomenon. What is the impact on your business?

Where to Find the Hunters, State by State

• November 9, 2015
• By Randall Mueller
• Research

It’s always interesting to analyze the number of hunters in each state. If you’re trying to target a particular state or region with your marketing message, knowing where to get the most bang for your buck is just plain smart.

Hunter numbers by state aren’t difficult to find. Stats can be based on a variety of reporting methods

Strong Growth in Female Hunting and Shooting Numbers

• November 3, 2015
• By Randall Mueller
• Research

Understanding trends in hunting participation is the lifeblood of a successful outdoor business. You have to know who you’re talking to in order to develop effective marketing messages. One emerging trend that is no secret is the rise of female participation in the hunting and shooting sports. But saying there are “more” females in the ranks of outdoors enthusiasts just doesn’t cut it. What does “more” mean? Who’s counting? How are these numbers quantified?

How Big is the Shooting Market?

• October 8, 2015
• By Randall Mueller
• Research

The number of participants in recreational shooting activities has been on the rise for the past several years. While most folks within the hunting and shooting industry know this, what does this really mean in terms of numbers? In other words, how big of a market are we talking about here?

Crossbow Boom Kickstarts Hunting Businesses

• October 6, 2015
• By Adam Preston
• Research

There have been few success stories in the hunting industry as compelling as the rise of the modern crossbow and crossbow hunting. Crossbows themselves have been around since 700 BC. However, it has seemingly taken nearly that long for hunters to realize they belong in the bowhunting community.

The Tax that Hunters are Proud to Pay

• October 1, 2015
• By Randall Mueller
• Research

Most consumers and employees in the outdoor industry are aware that sportsmen and women are the biggest contributors to conservation via their support of conservation groups and purchases of hunting licenses. And then there’s the “excise tax.” Most people have heard of it, but do you know exactly what it is and how it impacts the health of America’s wildlife populations?