Business Blog

Top 2015 Fishing Brands


Southwick Associates recently reported the most frequently purchased hunting and shooting brands in 2015, which we shared in an earlier post. Now the market research and economics firm has followed up with the top 2015 fishing brands. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists.


According to the surveys, the most frequently purchased sportfishing brands in 2015 included:


Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)

Top reel brand: Shimano

Top combo brand: Shakespeare

Top fishing line brand:  PowerPro

Top hard bait brand: Rapala

Top spinner bait brand: Strike King

Top jig brand: Strike King

Top sinker brand:  Lindys

Top swivel brand:  Eagle Claw

Top leader brand: Sufix

Top fly line brand: Rio

Top fly leader brand: Rio

Top tippets brand:  Rio

Top wader brand:  Simms

Top clothing brand:  Columbia

Top raingear brand:  Frogg Toggs

Top landing net brand: Frabill

Top bait bucket/aerator brand:  Frabill

Top fishing knife brand: Rapala

Top fish scale brand:  Berkley

Top trolling motor brand:  Minn Kota

Top 2015 Fishing Brands Infographic | Realtree B2B

Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor industry, fisheries and wildlife officials and sportsmen's organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States.


Editor’s Note: Information for many other product categories is available from Southwick Associates. Find out more at southwickassociates.com.


See also >> TOP 2015 FISHING BRANDS