Business Blog

Top 2018 Hunting and Shooting Brands


We’ve reported on the huge economic impacts of hunting and fishing from many different sources here over the years. It’s always interesting to see where outdoors enthusiasts are spending their money. Hunting alone contributes $185 million per day to the U.S. economy.


Southwick Associates, a market research and economics firm out of Fernandina Beach, Florida, uses its HunterSurvey.com and ShooterSurvey.com consumer panels to identify trends and gather data that can be useful to sales and marketing personnel in the outdoors industry.


Southwick’s most recent report on 2018 Hunting and Shooting Brands compiles survey responses from more than 20,000 hunters and recreational shooters to provide a look at which brands are most popular.


The surveys examine more than 100 brands. Here’s a sample list of the 2018 results.


Top rimfire rifle brand                        Ruger/Sturm Ruger

Top handgun brand                             Smith & Wesson

Top handgun ammunition brand        Federal/Fusion

Top reflex/red dot sight brand                        Vortex

Top laser rangefinder brand               Nikon

Top laser sight brand                          Crimson Trace

Top scope mount brand                      Leupold

Top propellant/powder brand             Triple Seven

Top crossbow brand                           Barnett

Top arrow brand                                 Easton

Top broadhead brand                          Rage

Top archery sight brand                      Trophy Ridge

Top reloading dies brand                    Lee Precision

Top reloading powder brand              Hodgdon

Top reloading bullets brand                Hornady

Top decoy brand                                 Zink/Avian-X

Top game call brand                           Primos

Top lure scent brand                           Tink’s

Top hunting knife brand                     Gerber

Top gun cleaning brand                      Hoppe’s

Top holster/ammo belt brand             Uncle Mike’s

Top choke tube brand                         Carlson


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