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Rising Demand for Trail Cameras Continues

 

Trail cameras are no longer just the domain of hunters. Their reach has broadened, including growing use in private and public wildlife monitoring and management as well as surveillance for business, commercial buildings, farms and home security.

 

The trail camera market has enjoyed a recent bullish run and is expected to grow during the forecast period of 2018-2028.

 

According to Fact.MR’s Trail Camera Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2017 to 2028, the market saw steady sales growth in 2018 of 18,000 units higher than 2017. And it’s projected to see 3.5% CAGR by volume through 2018-2028, with highest sales coming from the United States.

 

Big-picture Takeaways from Fact.MR:

 

  • The demand for wireless trail camera is projected to grow at 3.5% CAGR by volume from 2018-2028
  • Wi-Fi cameras are expected to account for a higher market share of the overall trail camera market
  • Cellular wireless trail camera products are projected to be a big contributor to market growth, with volume sales expected at 1.5x higher than Wi-Fi trail cameras by the end of 2028.
  • Trail cameras with trigger speeds of 0.25 – 0.75 seconds are expected to see rising sales
  • The demand for low-glow flash trail cameras is also projected to increase at a higher rate

 

There are many top players in the trail camera market. According to a Southwick Associates Hunting and Shooting Equipment Purchase Survey from July to August 2018, the following trail camera brands were the most purchased:

 

Top Purchased Trail Camera Brands

 

  • Stealth – 25.5%
  • Cuddeback – 17.4%
  • Bushnell – 14.3%
  • Wildgame Innovations – 13.1%
  • SpyPoint – 5.2%
  • Browning – 3.7%
  • Reconyx – 4.4%
  • Tasco – 2.0%
  • Primos – 1.3%
  • Moultrie – 1.1%
  • Cabela’s – 0.9%
  • Hunten Outdoor – 0.4%
  • Covert – 0.2%
     

The report also revealed that 18.1% of buyers spent between $100 to $125 on their game and trail cameras, while 16% spent considerably more at $400 and up. Overall, the selling sweet spot seems to be between $40 and $69.99, with more than 38% of purchases falling in that zone.

 

Cost of Purchased Game & Trail Cameras

 

$100 - $124.99 – 18.1%

$400 or more – 16.0%

$60 - $69.99 – 15.2%

$40 - $49.99 – 13.3%

$50 - $59.99 – 9.9%

$175 - $199.99 – 6.6%

$70 - $79.99 – 4.9%

$80 - $89.99 – 4.9%

$150 - $174.99 – 3.6%

$30 - $39.99 – 1.8%

$20 - $29.99 – 1.5%

 

The majority of consumer purchases (78% total) occur across one of three different channels: websites, outdoor specialty stores or mass merchants.

 

Most Popular Channels for Buying Trail Cameras

 

Website – 28.8%

Outdoor Specialty Store – 27.7%

Mass Merchant – 21.5%

Other – 7.3%

General Sporting Goods – 4.1%

Local Shop – 3.6%

Printed Catalog – 3.5%

Farm/Ranch Store – 2.0%

Gun Shows or Expo – 0.9%

Used – 0.3%

Not sure – 0.2%

 

Drilling down further into website purchases, we see that Internet-exclusive marketplaces such as Amazon, eBay and Walmart account for nearly 37% of trail camera sales. While about 1 out of every 4 sales are claimed by traditional brick-and-mortar retailers’ websites.

 

Most Popular Websites for Buying Trail Cameras

 

  • An Internet marketplace (Amazon, Ebay, Walmart etc.) – 36.6%
  • Website for a brick-and-mortar store (Cabela’s, Bass Pro, etc.) – 25.1%
  • An online-only retailer – 38.4%

 

We took a look at Amazon.com’s best-selling trail and game camera brands for November 2018. Here’s a list of the Top 10 brands by sales, with average price by brand.

 

Best Selling Trail & Game Camera Brands on Amazon.com (November 2018)

 

  • TOGUARD: average - $69.36
  • Campark: average - $53.48
  • APEMAN: average - $70.52
  • Victure: average - $61.82
  • Meidase: average - $59.97
  • Foxelli: average - $79.97
  • Stealth: average - $120.24
  • Browning: average - $176.75
  • Spypoint: average - $218.50
  • Wildgame Innovations: average - $88.13

 

 

Campark was the best-selling brand overall, while Victure enjoyed the most highest sales volume.The most common price point between top-selling brands was from $69 to $89.