The Tax that Hunters are Proud to Pay
- October 1, 2015
- By Randall Mueller
- Research
Most consumers and employees in the outdoor industry are aware that sportsmen and women are the biggest contributors to conservation via their support of conservation groups and purchases of hunting licenses. And then there’s the “excise tax.” Most people have heard of it, but do you know exactly what it is and how it impacts the health of America’s wildlife populations?
Read MoreSKECHERS Camo Footwear in 2016
- September 30, 2015
- By Stephanie Mallory
- Products
SKECHERS partnership with Realtree is an easy and natural union as SKECHERS produces a number of stylish footwear options for those who enjoy an active, outdoors lifestyle. By featuring Realtree camo on some of it most popular designs, SKECHERS provides stylish selections for outdoorsmen and women anxious to show off their passion for the hunt.
Read MoreA Clear Look at Hunting Optics Purchases
- September 29, 2015
- By Randall Mueller
- Research
The quality of hunting optics continues to get better, and sportsmen aren’t afraid to open their wallets to put a new scope on a rifle or upgrade their binoculars. According to the National Shooting Sports Foundation, in 2013 (the latest year for which stats are available), the average scope purchase was $274.14 and the average binocular purchase was $303.48.
Read MoreCAMO GOLF PRODUCTS GROW PINEMEADOW'S MARKETSHARE
- September 24, 2015
- By Todd Whitesel
- Trends
Next time you're at the driving range, on the golf course or in a retail store, take a good look at the golf equipment. You'll see something that's happening across many segments of the sporting goods market. The golf industry is embracing the lifestyle trend, where crossover merchandising is the name of today's game. And one company is crossing over with a visible difference.
Read MoreBig Market for Hunting Video Products
- September 23, 2015
- By Randall Mueller
- Research
Realtree has always been at the forefront of producing high-quality hunting videos. This year marks the release of the 23rd edition of the Monster Bucks Series. It’s hard to comprehend how technology has changed since Bill Jordan and Team Realtree introduced the hunting world to their brand of heart-pounding, big-buck action.
Read MoreCamo Comes Indoors for Home Décor Touch
- September 22, 2015
- By Brian Lovett
- Trends
Realtree remains No. 1 in the woods, but America’s top camo isn’t limited to hunting anymore. In fact, it’s a lifestyle statement that extends into many homes. Nowadays, it’s common to find camouflage accents or full patterns on various in-home products, including furniture, appliances, bedding and kitchenware. And that has opened a growing market for a relatively new class of Realtree licensees: home décor manufacturers.
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