Hunting Safety Facts and Figures

• September 10, 2015
• By Randall Mueller
• Research

It’s been a welcome trend to see the number of reported hunting accidents continue on a steady decline. According to the U.S. Fish & Wildlife Service and International Hunter Education Association, approximately $415 million in excise tax monies (tax collected on the sale of firearms and ammunition) were apportioned to states for the purpose of hunter education and safety training from 2009-2013.

Camo Room Décor for Edgy Outdoors Appeal - 1888 Mills

• September 9, 2015
• By Stephanie Mallory
• Trends

When it comes to incorporating the outdoors into home or office décor, 1888 Mills, LLC has the Realtree camo and outdoor-themed bedding, towels, window and kitchen textiles to complete the look.

What Other Species do Deer Hunters Hunt?

• September 8, 2015
• By Cody Larrimore
• Research

While deer is the most popular game animal for U.S. hunters, it is helpful to understand what other species hunters are spending time and money pursuing. Here’s a snapshot of other species pursued by deer hunters, as compiled by a Southwick Associates Survey.

Female Hunter Numbers Growing Fast

• September 3, 2015
• By Randall Mueller
• Research

It’s no secret that more outdoorswomen are participating in hunting and shooting sports than ever before. But what does that mean? What is more? And are the numbers big enough to justify marketing specifically to the female demographic?

Realtree and Cracker Barrel Forge Natural Partnership

• September 2, 2015
• By Brian Lovett
• Trends

Recently, folks at Realtree and Cracker Barrel realized the companies had a lot in common. Now, that’s turned into a promising partnership.

As of Aug. 15, all 670 Cracker Barrel Old Country Stores are offering Realtree-licensed lifestyle products, including apparel, headwear, footwear, accessories and novelties. The restaurant giant’s family-first approach and motto — “Pleasing people” — mesh perfectly with Realtree’s “Family, friends and the outdoors” philosophy, so the corporations decided to join forces.

Waterfowl Hunting Market - What Hunters Buy

• September 1, 2015
• By Cody Larrimore
• Research, Infographics

Duck and goose hunting is a gear-intensive undertaking. Waterfowlers know this, and they clearly aren't hesitant to open their wallets. They spend a whopping $1.2 billion annually on equipment. Take a look at these recent stats that reflect a very healthy and active market.