TightSpot Quivers Keeps Dialogue Flowing with Archers

• July 17, 2015
• By Brian Lovett
• Products

Hunters are rarely short on opinions, and that’s good — especially when you’re manufacturing and selling high-performance archery gear.

The folks at TightSpot Quivers in Belgrade, Montana, have learned the voices of bowhunters often speak the loudest as the company markets and fine-tunes its products. TightSpot makes innovative quivers that fit snugly to your bow.

FXR Racing Automobile Realtree Camo Apparel Gear in 2016

• July 16, 2015
• By Stephanie Mallory
• Products

From X Games to ice fishing, FXR Racing has reached world class status in both the powersports and outdoor industries. Each year the team at FXR works to innovate and improve its proprietary technology systems, develop more diverse, durable and comfortable products, and push the boundaries of extreme sports.

3 Critical Facts to increase your Arrow Sales

• July 15, 2015
• By Steve Evans
• Marketing

The hunting arrow is possibly the most confusing product in the hunting industry. For those of us who know archery, it’s really quite simple: Match the shaft to your shooting rig, style and specifications. For the average consumer, however, it has to be as intimidating as a calculus test. There are literally dozens of options from at least a half dozen companies, and the do-it-yourselfer can become immediately lost in the spine vs. straightness vs. carbon vs. alloy tech-speak.

Top Camouflage Products Purchased

• July 14, 2015
• By Cody Larrimore
• Research

What is it about camouflage that makes a hunter’s heart race? Most would agree it’s the link between camouflage and the hunt. However, camo has become so much more than that. It’s a statement that says, “I enjoy and appreciate the outdoor lifestyle.” It creates a bond among those who wear it.

Bowhunting Apparel Success Criteria

• July 9, 2015
• By Brian Lovett
• Marketing

The bowhunting apparel market always makes manufacturers rise early and stay up late. Just ask Dave Larsen, vice president of Gamehide, a multi-faceted outdoor apparel company in Burnsville, Minnesota. He consistently sees new challenges in the hunting clothing market, and Gamehide has used many innovations to grow and expand its brand as times change.

3 Common Hunting Social Media Mistakes You Need To Fix

• July 8, 2015
• By Adam Preston
• Marketing

Facebook. Twitter. LinkedIn. Google+. Pinterest. Instagram. Tumblr. The list goes on and on. As a brand of any kind, the question really isn’t how do we find the time to incorporate all of these tools into our long-term strategy, it’s more: What’s the end goal?