Women and Firearms: Studying Purchasing Behavior
- January 5, 2016
- By Laura Kippen
- Research
My previous blog post in this series on women’s influence on the firearms industry provided details about this demographic. Now, in this third installment revealing information from the study, Women Gun Owners: Purchasing, Perceptions and Participation, commissioned by the NSSF and released to the membership in January, 2015, I will break down the information on women’s firearms purchasing behavior.
Read More5 Tips To Use Smartphone Videos For Social Media Marketing in 2016
- December 30, 2015
- By Adam Preston
- Marketing
What’s the hottest trend for 2016 and beyond? That’s easy: Video. It’s all about video these days, and those who “get it” will be the ones leading the charge. Here’s a glimpse at two of the hottest trends in social media video and some tips on how you can employ them into your approach this year.
Read MoreWho are the Women Gun Buyers?
- December 23, 2015
- By Laura Kippen
- Research
In my blog post introducing this series, I asked the question that anyone in this business should be asking: How does the fast-growing segment of women gun buyers impact the firearms industry? The study, Women Gun Owners: Purchasing, Perceptions and Participation, commissioned by the NSSF and released to the membership in January 2015, takes a closer look. In this post, I’ll provide a snapshot of the study’s participants.
Read MoreCarhartt Realtree Clothing 'Buckfield' Line For Fall 2016
- December 18, 2015
- By Stephanie Mallory
- Products
For 126 years, Carhartt has delivered best-in-class enduring apparel that respects the hard-earned dollars of America’s hardworking men and women. Recognized for rugged construction, innovative design and exceptional standards of quality, durability and comfort, Carhartt work wear is a legend among America’s skilled tradesmen and craftsmen.
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The Impact of Women on the Firearms Industry
- December 17, 2015
- By Laura Kippen
- Research
If your business is even remotely tied to firearms, you already know that women make up one of the fastest growing segments, if not THE fastest-growing segment, of new gun owners in the U.S. Women and guns – it’s not just a headline, it’s a real phenomenon. What is the impact on your business?
Read MoreRealtree Holiday...Camo Looks Great Under the Christmas Tree
- December 11, 2015
- By Brian Lovett
- Trends
Hunters love Christmas because they often find new calls, boots, bows and other gear under the tree. Of course, little reminders about their love of the outdoors lifestyle make the holidays even more special. It’s not surprising that manufacturers expect the outdoor-themed holiday business trend to continue or grow in future years.
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