Business Blog

Realtree Anchors Outdoor Exhibit Area at MAGIC Marketplace

What is Realtree, the world’s No. 1 camo brand, doing as a major exhibitor at the world’s premier fashion show? Lots! As the company continues to expand its footprint in the active outdoor lifestyle category, the timing couldn’t have been better for such a partnership.  


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Breathable Duck Hunting Waders Bring Challenge, Opportunity

Waders used to define seasons: a light model for spring fishing, a heavy pair for trapping and, of course, rubber or neoprene waders for duck hunting. But then, the idea of breathable waders, long a popular concept in the trout angling world and some corners of the duck hunting scene, crossed over to the mainstream waterfowl market. Suddenly, hunting waders became “seasonless,” and waterfowlers demanded a product that would keep them cool and mobile during early teal seasons yet warm and dry during the frigid grand passage of late fall. Manufacturers such as LaCrosse Footwear Inc. listened.

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Urban to Outdoors Trend Gaining Momentum - OLD Dominion Footwear

Getting outdoors today doesn’t necessarily mean taking a walk in the woods. In fact, many outdoor-loving consumers are constrained by work and family schedules, and even geography, so they’re looking for products that reflect their love of the outdoors and being outdoors even if they’re commuting in the heart of the city.

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Bowhunting Market Perspective Infographic 2015

If you’re in the outdoor industry, you know there are lots of good reasons to focus on the bowhunting market. But what does that mean, focus? To come up with a winning strategy, you need to ask yourself: Who am I trying to sell to? What products are they most interested in buying, and how often? How much are they spending?

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Realtree Girl Camo Activewear 2016 by SPG

SPG is proud to partner with Realtree, licensing numerous categories and most recently the Realtree Girl lineup. It strives to reflect the Realtree brand statement of “Real Tough, Real Sassy, Real Cute” in the clothing it brings to the market. Performance wear is the highlight of the RG line with wicking fabrics and flattering cuts. From the casual to the performance apparel, SPG has the trendsetter covered.

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Whether you’re a waterfowl hunter, a business owner who supports waterfowl hunting, or simply a waterfowl watcher, if you haven’t attended the Waterfowl Festival in Easton, Maryland, I highly suggest adding it to your 2015 calendar.

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