3 Big Mistakes to Avoid in Outdoor Social Media
- March 21, 2016
- By Adam Preston
- Marketing
The first four installments of this series dealt with tools and tactics that will help you work more efficiently when dealing with one or more social media platforms. And if you’ve read this far, I can only assume you have a lot of yourself invested in your platforms. A word of caution: Although you’re spending a lot of time crafting your message and making sure it reaches a lot of (and the right) people, don’t become so caught up in it that you become Narcissus and fall in love with your own image. Because, at the end of the day, a social media page can’t — much less won’t — love you back.
Read MoreTop 2015 Fishing Brands
- March 17, 2016
- By Randall Mueller
- Research, Infographics
Southwick Associates recently reported the most frequently purchased hunting and shooting brands in 2015, which we shared here in an earlier post. Now the market research and economics firm has followed up with the top 2015 fishing brands. This list has been compiled from the internet-based surveys completed in 2015 by AnglerSurvey.com panelists.
Read MoreIconic Coleman Brand Stays Ahead of the Pack
- March 16, 2016
- By Brian Lovett
- Products
One of America’s oldest, most trusted brands is bringing outdoor recreation into a new century, with Realtree camouflage adorning many of its state-of-the-art products.
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Women Impacting Shooting and Hunting Industry
- March 15, 2016
- By Randall Mueller
- Research
In recognition of International Women’s Day on March 8, the NRA Blog featured 12 women who are “shaping the shooting world.” Even the most casual observer of the shooting and hunting industry will recognize some of the names and faces of these influential ladies. You can read the post here.
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Soft, Portable Realtree Camo Coolers by IceMule
- March 10, 2016
- By Stephanie Mallory
- Products
Outdoorsmen and women seeking extreme adventure need a cooler that can keep up. IceMule, the “World’s Most Portable High-Capacity Cooler,” is as travel worthy as its name implies and it’s now available in Realtree Xtra camo.
Read MoreUsing Dedicated Social Posts to Build Outdoors Brand Awareness
- March 9, 2016
- By Adam Preston
- Marketing
No matter how hard we try, even the best-oiled machine won't run automatically. Optimum production requires maintenance, monitoring and regular monitoring. Such is true for any social media campaign, especially one that relies on a dedicated post or posts.
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