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Business Blog

Economic Impact of Hunting and Shooting

The contribution to America’s economy from our country’s millions of hunters and shooters is much bigger than the average person probably would guess. According to summary data presented by the National Shooting Sports Foundation in its 2015-2016 Industry Reference Guide, the total economic impact of hunting and target shooting combined equates to $110 billion.

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The Rise of Mobile Devices For Online Purchases

The role mobile devices are playing in digital shopping and product research is increasing. Criteo, a firm specializing in digital performance advertising, published the study, "State of Mobile Commerce Q4 2015," depicting the rise in mobile devices for digital purchases.

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Retargeting the Perfect Way to Recover Abandoned Shopping Carts

If you're like most online shoppers, you've probably abandoned a shopping cart. According to a group of studies collected by Baymard Institute, the average rate of e-commerce shopping cart abandonment from 2006 through 2015 is 68.63%. More than 2/3rds of digital shoppers are putting items in their cart and never hitting the buy button. It's a challenge unique to digital commerce and retailers are using a variety of tools to save the shopping cart and sale.

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Camp, Fish, Hunt With Camo Gear and Apparel by Master Sportsman

Whether they’re spending a long day at the jobsite, an afternoon on the river or a weekend at hunt camp, sportsmen and women won't be let down by Master Sportsman gear and apparel. Master Sportsman is known for producing quality hunting and fishing gear and apparel that keep outdoor enthusiasts out there longer.

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First Look at 2016 Realtree Camo Bowhunting Gear

Bowhunting and Realtree camo have grown and evolved together for decades. That’s no accident, as archery hunting for whitetails demands the ultimate concealment from a buck’s watchful eyes. So it’s little wonder why some of the hottest new hunting bows and crossbows for 2016 come adorned in Realtree camo patterns. Here’s a brief rundown of the best new Realtree-clad bows for 2016.

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Camo Women’s Activewear Trends for 2016

You don’t have to venture into a gym, yoga class or CrossFit box to see women decked out in athletic wear. Clothing that was once relegated to sweat-inducing physical activities such as running, biking, lifting weights and yoga, has now become a favorite as day and weekend wear among women of all athletic persuasions.

 

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