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Business Blog

A Closer Look at Sports Participation 2017

If you’re in the outdoor industry, here’s a quick refresher on market size. In 2016, according to the latest report from the National Sporting Goods Association, 5.8 million bowhunters, 18 million firearms hunters and 33.3 million anglers took to the woods, fields and water in pursuit of fish and game.

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New Realtree Camo Puzzles and Games by MasterPieces

Realtree Camo Puzzles and games by MasterPieces are a great way for the hunter to relax when not chasing game. MasterPieces combines original woodland scenes with Realtree camo patterns for an authentic line up of 1000-piece puzzles and games designed for outdoor enthusiasts, wildlife admirers, sportspersons and hobbyists everywhere.

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America’s Deer Harvest by the Numbers

Year in and year out, the whitetail deer reigns as America’s No. 1 big-game animal, with an annual harvest of roughly 6 million animals. Figures from 2015 as reported in the National Shooting Sports Foundation’s 2017 Industry Intelligence Report put the tally at 5,801,978.

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Why Realtree Original for Waterfowl Hunting Season

More than 30 years after its introduction, Realtree Original remains a deadly effective camo pattern for waterfowling. And why not?

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Hunter Safety System Realtree Vests Fall 2017 Collection

Tree stand falls are the No.1 cause of injury and death for deer hunters. For that reason, it’s imperative to take precautionary measures to remain safe throughout your time in the stand. Hunter Safety Systems (HSS) offers safety harnesses and other gear that are designed to keep stand hunters safe.

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5 Beginner Outdoor Consumer Categories You Need to Know

Most folks who work in the outdoors industry know the value of newcomers. But let’s face it, as a group we can be patronizing in our product and service offerings. The common practice is to provide entry-level customers with entry-level support. That could be limited product lines (a youth gun, a line of clothing with pink accents, etc.) or it could be limited resources on a website (a simple “where to shoot” guide).

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