Predicting Trends in Womens’ Firearms Purchases
- August 16, 2017
- By Adam Preston
- Research
In past blogs, I’ve frequently focused on some head-turning results from a Southwick Associates research on firearms buyers, conducted in partnership with the National Shooting Sports Foundation. Most of these studies centered on hunting participation habits and recreational shooting activities.
Read MoreBowhunters Exhibit High Participation in Other Sports
- August 14, 2017
- By Team Realtree
- Research
Understanding the many sports interests of your core customers provides opportunities to cross-promote products and services. If you’re already selling fall hunting products, for example, why not also find ways to keep interacting with those same customers for the rest of the year?
Read MoreSILVADUR Antimicrobial Technology for Scent-Free Hunting Clothing
Every hunter knows that human scent can ruin a hunt. The second a deer or other game animal catches a whiff of human odor, it heads for the hills. Did you know that whitetails can detect human scent from further away that bloodhounds? Makes you think. For this reason, many hunters take extra precaution to ensure their scent remains undetectable throughout their hunt.
Read MoreMedia Consumption Among Hunters and Shooters
- August 8, 2017
- By Team Realtree
- Research
Websites and magazines are the preferred sources of information for hunter and shooters. That probably does not come as remarkable news to anyone with even a casual interest in the outdoor industry. What is interesting to note, however, is how interest in various forms of media changes throughout the year, as well as how other forms of media figure into the competition for consumers’ time.
Read MoreUnderstanding Cross-Participation by Firearms Hunters
- August 1, 2017
- By Team Realtree
- Research
If you are a manufacturer or retailer whose business focuses on selling to hunters, it may be valuable to know what your core customers’ other interests are. Understanding “cross-participation” in outdoor pursuits is the first step to successful “cross-promotion.”
Read MoreMILLENNIAL CAMO
- July 26, 2017
- By Anthony Quiroz
- Trends
Over the past several months I have been traveling the U.S. extensively to apparel tradeshows like Agenda, Magic, Outdoor Retailer, Surf Expo, etc. Just the normal craziness of the wholesale apparel industry filled with trend spotting and plenty of meetings with buyers and brands.
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