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Women and Firearms: Perceptions and Assumptions

In previous blog posts about women’s influence on the firearms industry, I’ve identified details about this fast-growing demographic and their purchasing habits. Now, finally, let’s take a look at women’s perceptions about the guns themselves, as well as assumptions (many of which are incorrect) made by firearms manufacturers and retailers.

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Women and Firearms: Studying Purchasing Behavior

My previous blog post in this series on women’s influence on the firearms industry provided details about this demographic. Now, in this third installment revealing information from the study, Women Gun Owners: Purchasing, Perceptions and Participation, commissioned by the NSSF and released to the membership in January, 2015, I will break down the information on women’s firearms purchasing behavior.

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5 Tips To Use Smartphone Videos For Social Media Marketing in 2016

What’s the hottest trend for 2016 and beyond? That’s easy: Video. It’s all about video these days, and those who “get it” will be the ones leading the charge. Here’s a glimpse at two of the hottest trends in social media video and some tips on how you can employ them into your approach this year.

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Who are the Women Gun Buyers?

In my blog post introducing this series, I asked the question that anyone in this business should be asking: How does the fast-growing segment of women gun buyers impact the firearms industry? The study, Women Gun Owners: Purchasing, Perceptions and Participation, commissioned by the NSSF and released to the membership in January 2015, takes a closer look. In this post, I’ll provide a snapshot of the study’s participants.

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Carhartt Realtree Clothing 'Buckfield' Line For Fall 2016

For 126 years, Carhartt has delivered best-in-class enduring apparel that respects the hard-earned dollars of America’s hardworking men and women. Recognized for rugged construction, innovative design and exceptional standards of quality, durability and comfort, Carhartt work wear is a legend among America’s skilled tradesmen and craftsmen.

 

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The Impact of Women on the Firearms Industry

If your business is even remotely tied to firearms, you already know that women make up one of the fastest growing segments, if not THE fastest-growing segment, of new gun owners in the U.S. Women and guns – it’s not just a headline, it’s a real phenomenon. What is the impact on your business?

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