Understanding Cross-Participation by Firearms Hunters
- August 1, 2017
- By Team Realtree
- Research

If you are a manufacturer or retailer whose business focuses on selling to hunters, it may be valuable to know what your core customers’ other interests are. Understanding “cross-participation” in outdoor pursuits is the first step to successful “cross-promotion.”
Read MoreMILLENNIAL CAMO
- July 26, 2017
- By Anthony Quiroz
- Trends

Over the past several months I have been traveling the U.S. extensively to apparel tradeshows like Agenda, Magic, Outdoor Retailer, Surf Expo, etc. Just the normal craziness of the wholesale apparel industry filled with trend spotting and plenty of meetings with buyers and brands.
Read MoreIgloo Realtree Camo Coolers 2017
- July 20, 2017
- By Stephanie Mallory
- Products

If you spend much time outdoors, you understand the importance of a quality cooler, as refreshing, cool drinks and snacks are a must when the temperatures and action heat up. Those who appreciate a great cooler can often be found with Igloos in their truck bed, at the campsite, at the sports field, beach and more. And, those who love the outdoors can select from a number of Realtree camo options in a variety of sizes and styles. Check out Igloo's latest featured products...
Read MoreSmart Voice Assistant Use Rising in 2017

If you've recently asked a smart speaker for the weather or a traffic update, you're not alone. In 2017, some 35.6 million Americans are expected to use a voice-activated assistant device at least monthly, according to eMarketer's forecast. That figure represents a nearly 129% increase in use from 2016.
Read MoreNeverWet Technology Repels Water, Muck and Mud
- July 14, 2017
- By Stephanie Mallory
- Products

The rain and snow won’t stop just because you’ve got a trophy buck in your sights. That’s why hunting apparel and gear needs to stand up to whatever Mother Nature can dish out. Realtree encourages mills that produce Realtree licensed fabric to select and apply NeverWet technology by Rust-Oleum Industrial Brands to ensure the hunt doesn’t have to end when the bad weather’s just getting started.
Read MoreHottest Camo Fishing Sunglasses You Should Know About
- July 13, 2017
- By Brian Lovett
- Products

Quality eyewear protects your vision from bright sunlight and glare, not to mention errant hooks or lures. Moreover, good glasses let you see clearly into shallow areas, giving you the edge in sight-fishing or clear-water situations. Let’s look at some of the hottest Realtree camo fishing sunglasses for 2016.
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