Why Outdoor Retail Must Embrace Technology
- November 15, 2016
- By Todd Whitesel
- Research
It's no secret that consumers rely on technology for product research, reviews and price comparisons before purchasing. But even with the rise of online shopping, there's still room for retail and the first-hand experiences that only a brick-and-mortar store can deliver.
Read MoreIntroducing the New Carhartt Realtree Apparel Line
- November 10, 2016
- By Stephanie Mallory
- Products
For 127 years, Carhartt has delivered best-in-class enduring apparel that respects the hard-earned dollars of America’s hardworking men and women. Carhartt Inc. was established in 1889 in Detroit, Mich., by Hamilton Carhartt, and continues to provide quality, durable apparel today. In fact, the company remains privately held by the Carhartt family to ensure its founder’s mission is carried through in every garment it produces. Known for rugged construction, innovative design and exceptional standards of quality, durability and comfort, Carhartt work wear has become a legend among America’s skilled tradesmen and craftsmen.
Read MoreRealtree Celebrates 30 Years with Return of Realtree Original
- November 9, 2016
- By Randall Mueller
- Products
Riding an unprecedented wave of brand equity, and with stronger and more diverse pattern offerings than ever, Realtree has many good reasons to celebrate 30 years of business. To top off the celebration, the company is again making available the pattern that started the camo revolution: Realtree Original™.
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Banded Realtree Apparel for the Rugged Waterfowler
- November 3, 2016
- By Stephanie Mallory
- Products
When it comes to waterfowling, mud, ice, water, frigid temperatures and harsh conditions are all part of the game, and the hunter’s gear and apparel must not only endure, but perform in these tough conditions. Many manufactures tried and failed when it came to producing waterfowl equipment and clothing that could stand up to the rigors of the hunt. Then, along came Banded Brands. The founders set out to create superior products to enhance the outdoor experience and accomplished just that.
Read MoreCamo Meets Motocross in the 2017 Metal Mulisha Realtree Line
- October 28, 2016
- By Stephanie Mallory
- Products
What happens when you cross camo with a motocross brand? A look that can be worn by the non-conformist -- the rebel who doesn’t just get outdoors, but takes it on, embracing the mud, sweat and blood in the process. The 2017 line of Metal Mulisha Realtree apparel and gear reflects the “anti-established,” non-conformist feel core to Metal Mulisha’s image, but with an outdoor edge.
Read MoreMedia Consumption Among Anglers 2016
- October 26, 2016
- By Team Realtree
- Research
With a few clicks on the TV remote or computer mouse, sportsmen and women can find a seemingly inexhaustible supply of information available about their outdoor pursuits. In this ever-changing media landscape, it’s important to keep an eye on where and how your customers prefer to receive their information. In an earlier post, we summarized some conclusions about the media consumption habits of hunters and shooters. Now we’ll take a look at similar data for anglers.
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