With the launch of the new Realtree Fishing lifestyle brand, many Realtree licensees are jumping onboard, eager to offer anglers a connection to the iconic Realtree brand. Afterall, Realtree’s influence reaches into virtually every corner of the sporting world and it’s no secret that many a hunter trades in his bow or gun for a fishing rod when the weather heats up.

Realtree Active, a division of Colosseum, will be unveiling its new Realtree Performance Fishing apparel line at the ICAST Sportfishing Trade Show, July 11-14, 2017, in Orlando, Florida.  ICAST is the world’s premier showcase for the latest innovations in fishing gear and the ideal venue for retailers to get their first look at Realtree Fishing apparel.  

Realtree Active will be offering a wide assortment of performance fishing shirts featuring the exclusive Realtree Fishing pattern in five new eye-popping colors.  In addition to performance products, Realtree Active has a vast fishing graphics program that can be applied to an assortment of lifestyle garments.  This includes custom artwork like the “Ameri-Bass” and “Brook Trout” from renowned angler/artist Casey Underwood.  

Headquartered in Los Angeles, Colosseum is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle apparel and active wear.  Colosseum apparel can be found in specialty stores, sporting goods stores, department stores, mid-tier and mass chains, college bookstores and internet retailers.  

The new Cast Performance Fishing Shirts feature the new Realtree Fishing pattern in five exclusive color ways. The Cast series is the performance fishing line that loyal Realtree anglers have been waiting for.

Realtree Fishing Cast Performance ¼ Zip Windshirt – Remain cool and comfortable while wearing the ¼ Zip Windshirt. This poly/spandex shirt offers outstanding range of movement, diamond mesh air passage panels, and UV rated sun protection.

Realtree Fishing Cast Performance Long Sleeve Tee – The Long Sleeve Tee protects your arms from the harsh rays of the sun, while ensuring you’re cool and comfortable throughout your day on the water. This poly/spandex shirt provides superior range of movement, diamond mesh air passage panels for breathability, and UV rated sun protection.

Realtree Fishing Cast Performance Short Sleeve Tee – Keep it cool and casual in this stylish and comfortable Short Sleeve Tee. Ideal for on the water or on the town, this tee will become a go-to favorite. Poly/spandex material is breathable thanks to diamond mesh air passage panels and is easy to move in. UV-rated sun protection shields your skin from harmful UV rays.

Realtree Graphic Fishing Tees – The Realtree Graphic Fishing Tees offer a causal look in ultra-plush Active Blend fabric for anglers to enjoy on and off the water. Stylish, edgy and designed to flatter, these tees show your loyalty both to the Realtree brand and to your passion for fishing.

For retailer, please contact [email protected].

Editor’s Note: To find out more about growing your sales or retail programs with the addition of licensed Realtree Fishing products, contact a Realtree Licensing representative today: realtree[email protected]; or (706) 569-9101.