How Generations Follow Brands on Social
- June 21, 2017
- By Todd Whitesel
- Research
About 1 in 2 Millennials and Gen Xers follow a brand on social media, according to a January 2017 survey of 1,000 Internet users conducted by Sprout Social. The social software firm learned 48.8% of Gen Xers (ages 35 to 54) and 48.6% of Millennials (ages 18 to 34) currently follow brands on social; by comparison, only 24.5% of Baby Boomers (ages 55 and older) reported using social media to follow brands.
Read MoreRealtree Solar Lantern and Flashlights by Hybrid Light
- June 15, 2017
- By Brian Lovett
- Products
At some point, every outdoors enthusiast has watched the glow of a flashlight, lantern or headlamp fade and wished for a solution. Enter Hybrid Light — specifically, Hybrid Light’s rechargeable outdoors lighting devices adorned in Realtree camouflage.
Read MoreNCAA Realtree Camo Stainless-Steel Tumblers
- June 12, 2017
- By Stephanie Mallory
- Products
For outdoorsmen and women who also enjoy college team sports, showing off their passions has gotten a lot easier thanks to the new Realtree drinkware line by GameTime Sidekicks. These stylish stainless-steel tumblers display popular NCAA logos on top of Realtree Xtra camo so both loves can be showcased on an item that can be used every single day.
Read MoreU.S. Pet Industry is Booming
- June 8, 2017
- By Todd Whitesel
- Research
The number of American households owning pets is on the rise, along with spending on pet products and services. Approximately 68% of U.S. households own a pet, according to the 2017-2018 American Pet Products Association's National Pet Owners Survey (APPA). That's equivalent to 84.6 million petowning households.
Read MoreNew Realtree Men’s Denim Button-Up Shirts
- June 5, 2017
- By Stephanie Mallory
- Products
Driven by the momentum of its wildly popular Realtree jeans, Grace in La is excited to be offering a new line of Realtree men’s button-down denim shirts embellished with Realtree camo accents and logos. These shirts exemplify that West Coast free-spirited lifestyle with unique features designed to turn heads.
Read MoreCamo Western Realtree Conceal Carry Handbags
- May 31, 2017
- By Stephanie Mallory
- Products
Vera Handbag has introduced a line of Conceal Carry Handbags for the outdoorswoman who wants to protect herself while still looking fashionable. The Camo Western handbags safely and securely store a firearm, while giving off a high-fashion Western vibe with rhinestone accents and colorful Realtree Xtra Colors camo décor. The conceal and carry line of handbags come in a variety of style and size offerings for the safety-conscious outdoorswoman.
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