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SKECHERS Camo Footwear in 2016

SKECHERS partnership with Realtree is an easy and natural union as SKECHERS produces a number of stylish footwear options for those who enjoy an active, outdoors lifestyle. By featuring Realtree camo on some of it most popular designs, SKECHERS provides stylish selections for outdoorsmen and women anxious to show off their passion for the hunt.

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A Clear Look at Hunting Optics Purchases

The quality of hunting optics continues to get better, and sportsmen aren’t afraid to open their wallets to put a new scope on a rifle or upgrade their binoculars. According to the National Shooting Sports Foundation, in 2013 (the latest year for which stats are available), the average scope purchase was $274.14 and the average binocular purchase was $303.48.

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CAMO GOLF PRODUCTS GROW PINEMEADOW'S MARKETSHARE

Next time you're at the driving range, on the golf course or in a retail store, take a good look at the golf equipment. You'll see something that's happening across many segments of the sporting goods market. The golf industry is embracing the lifestyle trend, where crossover merchandising is the name of today's game. And one company is crossing over with a visible difference.

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Big Market for Hunting Video Products

Realtree has always been at the forefront of producing high-quality hunting videos. This year marks the release of the 23rd edition of the Monster Bucks Series. It’s hard to comprehend how technology has changed since Bill Jordan and Team Realtree introduced the hunting world to their brand of heart-pounding, big-buck action.

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Camo Comes Indoors for Home Décor Touch

Realtree remains No. 1 in the woods, but America’s top camo isn’t limited to hunting anymore. In fact, it’s a lifestyle statement that extends into many homes. Nowadays, it’s common to find camouflage accents or full patterns on various in-home products, including furniture, appliances, bedding and kitchenware. And that has opened a growing market for a relatively new class of Realtree licensees: home décor manufacturers.

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Shotgun Sales Trending Upward

While the meteoric rise in handgun sales has gotten most of the media attention for the past several years, shotgun sales have been healthy as well. Here are sales stats for the past decade as reported by the National Sporting Goods Association in its 2014 edition of The National Sporting Goods Market.

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